How to Fuel Your Social Media with Targeted Content

February 14th, 2017 - Have you ever watched someone scroll through their feed on a social platform? If you haven’t, I encourage you to do so. After watching a friend scroll through Facebook the other day, I wondered if she retained a single piece of information—it was like looking at a slot machine. As a content creator trying to …

6 Unconventional Ways to Create Viral Blog Post Ideas

January 9th, 2017 - Writing a blog post is a burning trend and will keep growing in the coming years. But, there are very few people who can create viral content through their unique ideas or writing style. Would you like to write blog posts that go viral? Would you like to attract readers and make them come back …

6 Free and Effective Ways to Expand your Content Distribution

December 19th, 2016 - 2017 is creeping up on us. And in such a fast-paced, digital landscape, we as B2B marketers, must generate new and creative ways to expand our content distribution and stand out among competitors. While social media is undeniably an important place for amplifying your content’s reach, it’s critical to branch out into more locations. If …

Get Started with B2B Market Segmentation to Boost Sales

September 6th, 2016 - It’s easy to be drawn in by the constant hue and cry for more leads. But what if you could simply squeeze more juice out of the ones you already have? You can. According to a study by Jupiter Research, marketers who segment their lists boost conversions by 355% and revenues by 781%. In a …

What Came First, the Chicken or the Egg? Content, Ideas, Audiences and What’s in Between

June 14th, 2016 - You just finished writing a post. You read it from start to finish, lean back in your chair and think, Damn, I did a good job here. What now, where should I publish it? Stop. If that’s your process, then you’re getting it all wrong!! First you write and only then think where to publish …

Is Your Social Content Failing? Why Not Hit the “Reset Button”

February 11th, 2016 - In the past few years, social media has become an indispensable part of B2B marketing. When social marketing messages are consistently crafted in a targeted way, 84% of B2B marketers have found they pay off. But, like any other medium, social is still a space that’s plagued by mistakes. Still, there’s hope. If you catch …

Top 8 Tools for Curating Content on Social Media

January 26th, 2016 - As every B2B marketer knows, a social media strategy can’t be effective without content to fuel it. Unfortunately, the majority of B2B companies struggle to create that content. In Content Marketing Institute’s 2015 survey, the top two content marketing challenges that B2B marketers face were: Producing engaging content (54% of marketers) Producing content consistently (cited by …

To Hashtag or Not to Hashtag: Why Hashtags Matter to B2B Social Media Marketers

December 30th, 2015 - Social media comes with a bag of tricks that can elude and confuse even the smartest, most up-to-date B2B marketers. One of those tricks is hashtags. And the (potential) million-dollar question: How can you use hashtags successfully in a B2B social media marketing campaign? Used properly in your social efforts, the humble hashtag—consisting simply of …

How to Leverage LinkedIn Pulse to Publish Content and Expand Reach

December 14th, 2015 - 80% of B2B social media leads come from LinkedIn, and the platform has continued to be a top priority for B2B marketers to share content and attract leads. However, many B2B marketers may not be leveraging LinkedIn Pulse. Pulse is a way to create and publish articles directly on LinkedIn in order to raise engagement …