7 Quick Reads to Help B2B Marketers Stay Sharp at Work

September 19th, 2017 - Top athletes must exercise on a regular basis to maintain peak physical fitness and win competitions. Award-winning musicians and actors are constantly rehearsing their craft to ensure their performances make audiences cheer, laugh, and sometimes cry. Yet even for elite performers, practice alone doesn’t make perfect. High-performing professionals in every industry learn from recognized thought …

9 Awesome Chrome Extensions That Every Marketer Will Love (and Use)

July 12th, 2017 - Using Google Chrome without extensions is like having a smartphone without apps. It’s like eating fish without chips. You get the point – Chrome sucks without extensions, and as a marketer, there’s a myriad of extensions that can enhance your writing, productivity, social media, email marketing, and so forth… Here are 9 Chrome extensions that …

How to “Mature” Your Company’s Content Marketing Strategy

May 23rd, 2017 - Content marketing is certainly not a novelty concept, but it may feel new to plenty of marketers. At least, that’s what 2017 research from The Content Marketing Institute revealed. Although a vast majority of polled organizations—89%—said they were using content in their B2B marketing approach, only 22% considered their efforts to be “mature.” In fact, …

Top 6 B2B Marketing Trends to Leverage in 2017

May 9th, 2017 - Marketers who work in the B2B industry face a lot of competition. The best way to outpace your competition is by staying on top of the latest trends. Below, I examine 6 trends that are shaping today’s B2B marketing industry and how you can keep up: 1. Employee Advocacy Now, more than ever, people want to connect with people, not businesses. That’s why …

How to Fuel Your Social Media with Targeted Content

February 14th, 2017 - Have you ever watched someone scroll through their feed on a social platform? If you haven’t, I encourage you to do so. After watching a friend scroll through Facebook the other day, I wondered if she retained a single piece of information—it was like looking at a slot machine. As a content creator trying to …

6 Unconventional Ways to Create Viral Blog Post Ideas

January 9th, 2017 - Writing a blog post is a burning trend and will keep growing in the coming years. But, there are very few people who can create viral content through their unique ideas or writing style. Would you like to write blog posts that go viral? Would you like to attract readers and make them come back …

6 Free and Effective Ways to Expand your Content Distribution

December 19th, 2016 - 2017 is creeping up on us. And in such a fast-paced, digital landscape, we as B2B marketers, must generate new and creative ways to expand our content distribution and stand out among competitors. While social media is undeniably an important place for amplifying your content’s reach, it’s critical to branch out into more locations. If …

Get Started with B2B Market Segmentation to Boost Sales

September 6th, 2016 - It’s easy to be drawn in by the constant hue and cry for more leads. But what if you could simply squeeze more juice out of the ones you already have? You can. According to a study by Jupiter Research, marketers who segment their lists boost conversions by 355% and revenues by 781%. In a …