You’re Getting It All Wrong! Why You’re Not Measuring Brand Awareness on Social Media Correctly

January 31st, 2017 - To start, let’s agree that many B2B companies gear their marketing initiatives towards building their brand awareness. That’s because brand awareness is an important indicator of how recognizable or popular your company is to your target audience. When it comes to understanding brand awareness, social media is an invaluable channel. It gives you a bird’s …

How to Create Loyalty-Driven Tactics for B2B Customer Retention in 2017

December 28th, 2016 - Customer retention can be one of the biggest issues affecting B2B businesses. B2B customers represent a valuable part of the market and companies that aren’t prepared to spot and rectify issues affecting customer retention in 2017 could find that their growth is stalled. This doesn’t have to happen. Understand the challenges, measure the issues, and …

5 Tips to Turn Employee Advocates Into Better Storytellers

December 12th, 2016 - Everyone loves stories. And social media is just the right place where great stories get shared. In fact, employee advocates are some of the best story-tellers within your company. They humanize your brand and have the ability to tell your company’s story on a more personal level. In doing so, they help drive your content …

Inside Oktopost: Employees Reveal What It’s Really Like to Be Advocates

November 24th, 2016 - A good employee advocacy program involves planning, measurement, gamification, and a platform. Many steps are needed to ensure that employees form a consistent habit of sharing content. But the focus of this article is not about what makes an advocacy program successful — because we’ve already written plenty of articles and even published an eBook …

Employee Advocacy: Where Digital Experience Meets Real Life

November 17th, 2016 - Savvy business people today know the key to reaching their ideal audiences and gaining conversions is through a comprehensive customer experience. A customer experience that is thoughtful, interactive and creative captivates customers in a way that brings them naturally to your company and persuades them subtly. Customer experience is defined as the interaction between a …

4 Ways to Successfully Success your Customers on Social

November 7th, 2016 - Social media is no longer just a channel for marketing. It is now an important space for customer success managers (CSM) to foster strong relationships with users, listen to their needs, and provide them with valuable information. Having a consistent social media presence and incorporating it into your daily workflow allows you to present an …

Employee Advocacy and Employee Engagement: A Sweet Combination

October 20th, 2016 - On one end, there’s employee advocacy which is about empowering employees to promote the company’s branded content across their personal networks. On the other end, there’s employee engagement, which focuses on creating a positive work environment where employees feel motivated, inspired, confident, and satisfied. These seem to be strikingly different – one is a practical …

How CMOs Can Harness Team Building for Better Marketing

October 5th, 2016 - Marketers are so focused on the details of their efforts, from planning and creating content, to analyzing campaigns, and tracking leads, that that they can easily lose sight of their goals and feel stressed at work. In fact, a total of 80% of Americans reported being stressed on the job. On the bright side, CMO’s …

Employee Advocacy: The Importance of Laying an Ethical Foundation

September 21st, 2016 - Social media can be a dangerous place for companies. With so many different channels and so many different audiences, it’s important to tailor your message and adopt the tone of the platform you are sharing on. Unfortunately, what works for some brands and audiences may not work for others. What is seen as funny or …