How to Create Loyalty-Driven Tactics for B2B Customer Retention in 2017

December 28th, 2016 - Customer retention can be one of the biggest issues affecting B2B businesses. B2B customers represent a valuable part of the market and companies that aren’t prepared to spot and rectify issues affecting customer retention in 2017 could find that their growth is stalled. This doesn’t have to happen. Understand the challenges, measure the issues, and …

5 Tips to Turn Employee Advocates Into Better Storytellers

December 12th, 2016 - Everyone loves stories. And social media is just the right place where great stories get shared. In fact, employee advocates are some of the best story-tellers within your company. They humanize your brand and have the ability to tell your company’s story on a more personal level. In doing so, they help drive your content …

Inside Oktopost: Employees Reveal What It’s Really Like to Be Advocates

November 24th, 2016 - A good employee advocacy program involves planning, measurement, gamification, and a platform. Many steps are needed to ensure that employees form a consistent habit of sharing content. But the focus of this article is not about what makes an advocacy program successful — because we’ve already written plenty of articles and even published an eBook …

Employee Advocacy: Where Digital Experience Meets Real Life

November 17th, 2016 - Savvy business people today know the key to reaching their ideal audiences and gaining conversions is through a comprehensive customer experience. A customer experience that is thoughtful, interactive and creative captivates customers in a way that brings them naturally to your company and persuades them subtly. Customer experience is defined as the interaction between a …

4 Ways to Successfully Success your Customers on Social

November 7th, 2016 - Social media is no longer just a channel for marketing. It is now an important space for customer success managers (CSM) to foster strong relationships with users, listen to their needs, and provide them with valuable information. Having a consistent social media presence and incorporating it into your daily workflow allows you to present an …

Employee Advocacy and Employee Engagement: A Sweet Combination

October 20th, 2016 - On one end, there’s employee advocacy which is about empowering employees to promote the company’s branded content across their personal networks. On the other end, there’s employee engagement, which focuses on creating a positive work environment where employees feel motivated, inspired, confident, and satisfied. These seem to be strikingly different – one is a practical …

How CMOs Can Harness Team Building for Better Marketing

October 5th, 2016 - Marketers are so focused on the details of their efforts, from planning and creating content, to analyzing campaigns, and tracking leads, that that they can easily lose sight of their goals and feel stressed at work. In fact, a total of 80% of Americans reported being stressed on the job. On the bright side, CMO’s …

Employee Advocacy: The Importance of Laying an Ethical Foundation

September 21st, 2016 - Social media can be a dangerous place for companies. With so many different channels and so many different audiences, it’s important to tailor your message and adopt the tone of the platform you are sharing on. Unfortunately, what works for some brands and audiences may not work for others. What is seen as funny or …

Establishing Empathy on Social Media Through Employee Advocacy

August 31st, 2016 - Is social media killing our ability to be empathetic? With the rapid shift from in-person to digital communications, many are arguing that this vital aspect of relationship building is starting to decline. In fact: The University of Michigan found empathy among college students dropped considerably between 2000 and 2009. Sherry Turkle’s book “Reclaiming Conversation” found …

Employee Advocacy: What’s in It for Me?

August 22nd, 2016 - Employee advocacy is a two-way street. While B2B companies greatly benefit from their advocates through amplified reach, increased customer loyalty, and higher lead generation, the question that still remains unanswered is: what’s in it for the employees? Although employees from every department gain value from participating in an advocacy program, customer-facing employees, usually those in …