4 Proven Strategies to Incentivize your Employee Advocates

May 16th, 2017 - How do you make employee advocates naturally share more content? With incentives. Seems like a no-brainer, right? Unfortunately many companies fail to incentivize employee advocates for their contribution, which leads to a drop in morale, effort, and performance. Employees are the most essential asset to your marketing initiatives. Empowering them through tangible and intangible rewards …

Launching an Employee Advocacy Program: How to Train Employees in Less Than 2 Weeks!

April 18th, 2017 - Most of your employees are already vocal about their company on social media. However, some of your employees are going to be new to the ‘social world’. These guys will definitely require more guidance, safety, and tools to boost up their confidence. In fact, 72% of employees have not received any type of social media …

Measurement: The Secret Sauce for a Successful Employee Advocacy Program

February 28th, 2017 - Employee advocacy is a hot marketing trend at the moment. Quite simply, if 50% of employees are already sharing company related content across their personal social networks, it seems logical to tap into their set habits and provide then with a platform that makes sharing easier. That being said, turning employees into your company’s advocates …

You’re Getting It All Wrong! Why You’re Not Measuring Brand Awareness on Social Media Correctly

January 31st, 2017 - To start, let’s agree that many B2B companies gear their marketing initiatives towards building their brand awareness. That’s because brand awareness is an important indicator of how recognizable or popular your company is to your target audience. When it comes to understanding brand awareness, social media is an invaluable channel. It gives you a bird’s …

How to Create Loyalty-Driven Tactics for B2B Customer Retention in 2017

December 28th, 2016 - Customer retention can be one of the biggest issues affecting B2B businesses. B2B customers represent a valuable part of the market and companies that aren’t prepared to spot and rectify issues affecting customer retention in 2017 could find that their growth is stalled. This doesn’t have to happen. Understand the challenges, measure the issues, and …

5 Tips to Turn Employee Advocates Into Better Storytellers

December 12th, 2016 - Everyone loves stories. And social media is just the right place where great stories get shared. In fact, employee advocates are some of the best story-tellers within your company. They humanize your brand and have the ability to tell your company’s story on a more personal level. In doing so, they help drive your content …

Inside Oktopost: Employees Reveal What It’s Really Like to Be Advocates

November 24th, 2016 - A good employee advocacy program involves planning, measurement, gamification, and a platform. Many steps are needed to ensure that employees form a consistent habit of sharing content. But the focus of this article is not about what makes an advocacy program successful — because we’ve already written plenty of articles and even published an eBook …

Employee Advocacy: Where Digital Experience Meets Real Life

November 17th, 2016 - Savvy business people today know the key to reaching their ideal audiences and gaining conversions is through a comprehensive customer experience. A customer experience that is thoughtful, interactive and creative captivates customers in a way that brings them naturally to your company and persuades them subtly. Customer experience is defined as the interaction between a …