Marketing Automation Is Incomplete Without a Social Media Management Platform. This is Why:

December 15th, 2016 - As a B2B marketer you need to achieve efficiency in everything you do. This is what a marketing automation platform does best. It gives you complete control over complex activities such as managing multiple cross-channel campaigns, personalizing content, qualifying leads, identifying prospects, and much more. As a result, all of your information from different tools …

Your Content Is Dying! Here’s How You Can Help It Live Longer

November 22nd, 2016 - As a B2B marketer, you’re most likely investing valuable time, research, and money into producing a vast sea of high-quality, compelling content. In 2016 88% of B2B marketers said they were using content marketing as their main strategy, with lead generation (85%) and sales (84%) being their most important goals. Unfortunately, only 6% of respondents …

Marketing Automation is a Rear-View Camera, Not a Self-Driving Car

September 2nd, 2016 - Marketing automation is certainly becoming a necessity among B2B marketers—a recent study found that 53% of companies are applying the technology and 17% more are considering it. There’s the illusion that MAP is a lead generation panacea. Indeed, push-button convenience is a hot topic surrounding 21st-century technology, such as the self-driving cars. But just as …

What’s Big Data’s Role in Marketing Automation?

August 29th, 2016 - A well-known marketing expert once said that “In the future, marketing automation will use big data and analytics to predict the right action to take at any time.” At the time – way back in 2014 – this was somewhat of a bold prediction. Big data and marketing automation were already established, but few people …

How Marketing Automation Transformed The Sales Funnel

August 18th, 2016 - Back in 2011, Gartner predicted that by 2020 customers will manage 85% of their relationship with the enterprise without human interaction. It’s 2016 and their vision already seems accurate. In a world where computing is becoming ubiquitous, the power is in the buyers’ hands. They can do their own research and set their own terms, …

Overcoming the 3 Top Marketing Automation Challenges

July 26th, 2016 - Every job comes with its challenges. Some people’s jobs are even dedicated to solving challenges for other professionals. The IT department is there to streamline computer usage; HR operates to ensure employee satisfaction and marketing helps makes the sales team’s job a little easier. It was marketing professionals that turned to technology for help in …

Investing in a Marketing Automation Platform Is Investing in Sales

July 15th, 2016 - By the nature of its name, a marketing automation platform (MAP) would imply the technology is only intended for marketing departments and their various tasks. However, this is also only part of the picture. A MAP can have effects across an organization from the epicenter of marketing. One of these places includes sales. A recent …

Marketing Automation Tools vs. Platforms, What’s the Difference?

June 29th, 2016 - Marketing automation achieves one very important thing: increased efficiency. With the responsibilities of managing complex campaigns, creating content and qualifying leads, many B2B marketers are turning to SaaS marketing automation applications to gain an edge. And it pays off—63% of companies outgrowing their competition use some form of marketing automation. However, in order to choose …

What is Mobile Marketing Automation, and Why Should B2B Marketers Care?

June 22nd, 2016 - A mobile presence is indispensable to B2B marketing today. With the number of smartphone users in 2016 forecast to grow to 2.08 billion, and 82% of executives considering enterprise mobile apps to be essential to their businesses, it’s a mistake to ignore mobile channels as a means of reaching prospects. But with all the hard …