The Missing Piece of Marketing Automation: Social Media Data

October 3rd, 2017 - You’ve heard about it, you know marketers who swear by it, and perhaps you use it yourself. I’m talking about marketing automation – one of the biggest, most valuable technologies that sometimes gets marketers thinking, what is this all about? To put your mind at rest, marketing automation is defined by Marketo a technological platform that …

Customer Engagement: Latest Research from Over 2,000 Global Consumers and Marketers

August 24th, 2017 - As we approach 2018, marketing is undergoing significant and rapid changes. We’re shifting away from the mass, push-based strategies, and towards more one-on-one, targeted communication that stems from personalization, authenticity, and trust. In the words of Marketo, we have entered a new era – an era marked by the ‘Engagement Economy’ where consumers are not …

Using Social Signals to Improve your Lead Scoring

June 20th, 2017 - On average, 75% of the leads you have collected are not ready to make a purchase. Not to mention, 70% of leads you collect are lost due to poor interactions and follow-ups. So how do you know when it’s time for a sales person to reach out to them? How do you know if these …

Why Social Media Is the Best Thing That Happened to Marketing Automation [Infographic]

May 30th, 2017 - Marketing automation is no longer a luxury, it’s a necessity. With hundreds of leads to keep track of, B2B marketers don’t have the time to build close relationships with every single one. This is where marketing automation comes in. It can juggle multiple tasks at once, collecting valuable data on prospects and tailoring specific content …

Marketing Automation Is Incomplete Without a Social Media Management Platform. This is Why:

December 15th, 2016 - As a B2B marketer you need to achieve efficiency in everything you do. This is what a marketing automation platform does best. It gives you complete control over complex activities such as managing multiple cross-channel campaigns, personalizing content, qualifying leads, identifying prospects, and much more. As a result, all of your information from different tools …

Your Content Is Dying! Here’s How You Can Help It Live Longer

November 22nd, 2016 - As a B2B marketer, you’re most likely investing valuable time, research, and money into producing a vast sea of high-quality, compelling content. In 2016 88% of B2B marketers said they were using content marketing as their main strategy, with lead generation (85%) and sales (84%) being their most important goals. Unfortunately, only 6% of respondents …

Marketing Automation is a Rear-View Camera, Not a Self-Driving Car

September 2nd, 2016 - Marketing automation is certainly becoming a necessity among B2B marketers—a recent study found that 53% of companies are applying the technology and 17% more are considering it. There’s the illusion that MAP is a lead generation panacea. Indeed, push-button convenience is a hot topic surrounding 21st-century technology, such as the self-driving cars. But just as …

What’s Big Data’s Role in Marketing Automation?

August 29th, 2016 - A well-known marketing expert once said that “In the future, marketing automation will use big data and analytics to predict the right action to take at any time.” At the time – way back in 2014 – this was somewhat of a bold prediction. Big data and marketing automation were already established, but few people …

How Marketing Automation Transformed The Sales Funnel

August 18th, 2016 - Back in 2011, Gartner predicted that by 2020 customers will manage 85% of their relationship with the enterprise without human interaction. It’s 2016 and their vision already seems accurate. In a world where computing is becoming ubiquitous, the power is in the buyers’ hands. They can do their own research and set their own terms, …