Forrester Report: The Alarming Facts for B2B Marketers On Social Media

December 5th, 2016 - B2B marketers are under a tightening microscope. As technology advances and data aggregation is becoming more pivotal for organizations, they experience higher pressure to effectively demonstrate how their activities are contributing to business outcomes. The result is that B2B marketers must step up their game and put more emphasis on the things that matter most …

Who Owns the Sales Funnel – Who Gives a F*CK?

October 31st, 2016 - A quick Google search will prove how the sales funnel – and who owns it – is an oft-discussed topic – and quite frankly, it’s been a bit over-debated. The war between sales and marketing is irrelevant and (to put it more bluntly) the focus shouldn’t be about who “owns” the funnel, rather how the …

Improve Social Media ROI with Better Social Listening

October 13th, 2016 - Before “Star Wars: The Force Awakens” hit theaters last year, the toys were already on shelves. It wasn’t until fans saw the new story in the sci-fi franchise that they realized there was a stark omission from Star Wars branding. Rey, the female protagonist of the next round of stories, was nowhere to be found …

How to Measure Long-Term Social Media ROI

September 19th, 2016 - Social media is founded on the principle of instant, temporary dissemination. While it’s possible to dig through the archives to use social posts as a record of the past, it’s not common, and each post has an incredibly short shelf life. Facebook posts average 2–5 hours, Tweets live approximately 18 minutes, and LinkedIn usefulness expires …

How Customer Experience Increases Social ROI

August 17th, 2016 - The focus of today’s marketing is not simply on messaging or building connections, rather on experience. While the phrase “customer journey” may seem like another buzzword or trend, understanding and improving the customer’s interactions with a company across all channels and touchpoints is the cornerstone of success in the digital age. By now, 89% of …

How New LinkedIn Targeting Feature Helps B2B Marketers

August 15th, 2016 - The dominant trend in marketing today is personalization. This is the notion that marketers should be creating messages for individual users while keeping their interests and needs in mind. In recent years, 91% of marketers have used real-time personalization, with the majority noticing a rise in engagement and tangible ROI. That being said, personalization is …

Why B2B Marketers Choose Facebook

August 12th, 2016 - Social media marketing is like visiting an ice cream parlor. Before deciding on a flavor that will keep you most satisfied, you can taste all the free samples first. With social media, it’s as effortless as distributing a company message across all channels to determine which channel generates the most leads. And just as your …

Social Media ROI Myths Your Clients Believe – And How to Convince Them Otherwise

June 8th, 2016 - With 85% of B2B buyers suggesting that businesses should present information via social networks, it’s a good time to be a marketing agency offering social media services. However, with that mounting pressure, many in-house marketing teams believe social media ROI myths, which are causing them to make costly mistakes, hurting conversions and revenue. Alerting your clients …

Social Media SEO: How to Measure the ROI of Specific Social Media Keywords

June 6th, 2016 - If your company has multiple social accounts, populates them with invigorating content and engages with your followers on a regular basis, you might feel your strategy is set in stone and going well. You feel you know how to reach new prospects. You deploy successful social campaigns, and you track the analytics with great outcomes. Then …

How to Use Social Media Buyer Personas to Increase ROI

May 23rd, 2016 - Sometimes marketers take out all the personal elements of reaching new audiences. Customers become data points based on analytics. But to reach these customers effectively it’s important to remember they are individuals with unique combinations of needs and interests. Keeping this in mind can help you tailor your marketing efforts not to a statistical point …