Rethinking B2B Social Media: 3 Things You’re Probably Doing Wrong

April 11th, 2017 - B2B marketers can sometimes get lost on social media. Understanding which social channels to focus on, which messaging drives engagement, or how to use social media to convert more leads are all common challenges facing today’s marketeers. For those of you who are experiencing similar set-backs, this episode of Act-On’s Rethink Podcast is worth listening …

How I Prepared for My First Business Conference: 7 Important Takeaways

April 4th, 2017 - Heading into my first business conference in the buzzing city of London was quite overwhelming! So many things to plan, consider, and organize before I even got a chance to arrive at the conference! Luckily I was teamed up with four colleagues (and great mentors) who are well-versed in this world. And this made me …

Building a B2B Social Media Campaign Skyscraper: A Step-by-Step Guide

March 15th, 2017 - So you’re about to run your first, second, or millionth B2B social media campaign? Where do you begin? What are the proper steps you need to take? How do you measure the success of your campaign? Launching and executing your social media campaign does not begin when you first create a piece of content or …

3 Tips for Aligning your B2B Brand on Social Media

March 7th, 2017 - Besides content marketing, employee advocacy, and social listening, what other purposes does social media serve for B2B marketers? Branding. Social media gives you an opportunity to reach your target audience and establish your brand presence. With so many B2B companies trying to stand out in the market, it’s becoming extremely challenging to shine among the …

Measurement: The Secret Sauce for a Successful Employee Advocacy Program

February 28th, 2017 - Employee advocacy is a hot marketing trend at the moment. Quite simply, if 50% of employees are already sharing company related content across their personal social networks, it seems logical to tap into their set habits and provide then with a platform that makes sharing easier. That being said, turning employees into your company’s advocates …

How to Fuel Your Social Media with Targeted Content

February 14th, 2017 - Have you ever watched someone scroll through their feed on a social platform? If you haven’t, I encourage you to do so. After watching a friend scroll through Facebook the other day, I wondered if she retained a single piece of information—it was like looking at a slot machine. As a content creator trying to …

The B2B Marketing Strategy That Will Put Your Worries to Rest in 2017

February 8th, 2017 - It seems that one of the biggest challenges facing B2B marketers in 2017 is getting their messages across to their audience, and ensuring they’re being heard and acted upon. With the proliferation of social media, mobile applications, and other digital channels, B2B marketers can no longer lag behind. They must pull up their socks and …

You’re Getting It All Wrong! Why You’re Not Measuring Brand Awareness on Social Media Correctly

January 31st, 2017 - To start, let’s agree that many B2B companies gear their marketing initiatives towards building their brand awareness. That’s because brand awareness is an important indicator of how recognizable or popular your company is to your target audience. When it comes to understanding brand awareness, social media is an invaluable channel. It gives you a bird’s …