Marketing Automation Is Incomplete Without a Social Media Management Platform. This is Why:

December 15th, 2016 - As a B2B marketer you need to achieve efficiency in everything you do. This is what a marketing automation platform does best. It gives you complete control over complex activities such as managing multiple cross-channel campaigns, personalizing content, qualifying leads, identifying prospects, and much more. As a result, all of your information from different tools …

5 Tips to Turn Employee Advocates Into Better Storytellers

December 12th, 2016 - Everyone loves stories. And social media is just the right place where great stories get shared. In fact, employee advocates are some of the best story-tellers within your company. They humanize your brand and have the ability to tell your company’s story on a more personal level. In doing so, they help drive your content …

Forrester Report: The Alarming Facts for B2B Marketers On Social Media

December 5th, 2016 - B2B marketers are under a tightening microscope. As technology advances and data aggregation is becoming more pivotal for organizations, they experience higher pressure to effectively demonstrate how their activities are contributing to business outcomes. The result is that B2B marketers must step up their game and put more emphasis on the things that matter most …

How to Create Lookalike Audiences Based on Your Socially Active Audience

November 29th, 2016 - Do you use Facebook ads? If so, then you’re most likely aware of the recent updates to Custom Audiences. Facebook allows you to segment your audience based on data that’s already available to you, making it easier for you to target the right people with the right ads. There are three types of audiences that …

Inside Oktopost: Employees Reveal What It’s Really Like to Be Advocates

November 24th, 2016 - A good employee advocacy program involves planning, measurement, gamification, and a platform. Many steps are needed to ensure that employees form a consistent habit of sharing content. But the focus of this article is not about what makes an advocacy program successful — because we’ve already written plenty of articles and even published an eBook …

Your Content Is Dying! Here’s How You Can Help It Live Longer

November 22nd, 2016 - As a B2B marketer, you’re most likely investing valuable time, research, and money into producing a vast sea of high-quality, compelling content. In 2016 88% of B2B marketers said they were using content marketing as their main strategy, with lead generation (85%) and sales (84%) being their most important goals. Unfortunately, only 6% of respondents …

Employee Advocacy: Where Digital Experience Meets Real Life

November 17th, 2016 - Savvy business people today know the key to reaching their ideal audiences and gaining conversions is through a comprehensive customer experience. A customer experience that is thoughtful, interactive and creative captivates customers in a way that brings them naturally to your company and persuades them subtly. Customer experience is defined as the interaction between a …

Roundup of New Twitter Features: What’s Essential for B2B Marketers

November 14th, 2016 - The other day I wrote an easy guide on building a Facebook Messenger Bot and how B2B marketers like yourselves can use this intelligent tool to create better conversational experiences with prospects and customers while promoting your product or service. As more bots are adopted to simulate real conversations, Twitter has been trying to bridge …

How Social Media Has Become a Vital Piece of B2B Marketing

November 10th, 2016 - Traditional marketing was an activity of writing creative copy for paper brochures and thinking about an advertising strategy. Perhaps there were some promotional events and conferences, but for the most part, marketing reached only as far as traditional media could reach. The Internet of course, changed everything. It shifted a marketer’s focus to having an …

4 Ways to Successfully Success your Customers on Social

November 7th, 2016 - Social media is no longer just a channel for marketing. It is now an important space for customer success managers (CSM) to foster strong relationships with users, listen to their needs, and provide them with valuable information. Having a consistent social media presence and incorporating it into your daily workflow allows you to present an …