TEL AVIV, ISRAEL Oktopost, the only social media management platform designed specifically for B2B, today announced the addition of Google+ Pages and LinkedIn Company Pages to its powerful social platform. The new integrations will increase the ability of Oktopost users to plan, deliver and measure the effectiveness of targeted B2B content across multiple social media channels.
Oktopost already gives users an extremely powerful social reach by allowing them to post on a large scale through Facebook, Twitter and LinkedIn, and most importantly LinkedIn groups. With the addition of posting on LinkedIn company pages as well as Google+ pages, Oktopost has closed the loop and created the most robust and feature filled social media platform available for B2B.
The new integrations are easy to implement. Oktopost users simple go to the Social Profiles tab on their Oktopost dashboard and hover over Add a Social Profile. For Google+, just choose Google+ from the options of social networks to integrate and Oktopost automatically prompts you to integrate your page. For LinkedIn company pages, once users add their LinkedIn accounts, Oktopost will automatically recognize the company pages they manage and add them to their Oktopost accounts.
Adding Google+ Pages to Oktopost will enable our customers not only to post their content on Google+ but to actually measure and report on leads and sales deriving from that channel, said Daniel Kushner, co-founder and CEO of Oktopost.
Our LinkedIn integration was already extremely robust, but now with the inclusion of LinkedIn company pages, Oktopost users have more tools at their disposal than with any other social media platform.
Oktopost provides B2B marketers and professionals with a complete Web-based platform for leveraging social media to more effectively reach prospects, engage customers and drive conversion online. With Oktopost, customers can seamlessly manage and distribute content across social media channels including LinkedIn, LinkedIn Groups, Facebook Pages and Twitter, and now Google+ Pages and LinkedIn company pages. Built-in reporting and analytics tools also let customers track their social interactions to see what posts are working best to drive conversions among target prospects and industry groups, as well as specific leads.
Integration with with LinkedIn company pages and Google+ pages is just one of the many new features that Oktopost will be rolling out in the near future. The company plans to continue to expand its features in order to provide the most robust social media platform possible for B2B's.
Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost delivers the true business value from social media, generating new sales and integrates marketing and sales in today's social-centric marketplace.