The B2B social marketing game field is changing dramatically. Today’s tech buyers are avoiding vendor marketing like the plague and seeking out opinions, reviews and content from real customers.
This is an UnWebinar! No slides, no boring presentations. Join us for the open discussion via live video feed from Google Hangout. Our panel of social media experts will engage in a lively discussion with lots of Q&A and audience participation. Don't miss it!
In this hangout we will cover key social media topics including:
- Tap into the huge potential of customer advocates within social media platforms
- Utilize online review sites and community platforms to influence prospects early in the sales process
- Evaluate if your investments in LinkedIn, Twitter and Facebook are bringing in sales
- Directly tie content marketing programs to lead generation, CRM and the sales process
- Enhance your ROI from social media