Social media has become an integral part of our lives, that’s a fact. As a B2B marketer actively using social media to gain followers and convert leads, you must follow proper online etiquette in order to keep those followers. There are many annoying online habits that can cause you to quickly lose followers.
What people find most annoying can range from oversharing of information, not thanking or acknowledging people, recycling your content too much, or being sarcastic or rude. Some marketers will even take to “vaguebooking” – posting a vague update to get people to comment.
This can be an annoying habit to see. With social media so saturated with information, 500 million tweets are sent daily, it is important to keep your followers and avoid those annoying habits. Here are three of the top annoying social habits that will lose you followers:
Consistently Selling: “Interesting content” is one of the top three reasons people follow brands on social media. If a brand is focused on always selling on social media, rather than sharing valuable content, users will unfollow the brand. You must give the customer what they are looking for, not simply a sales pitch about your latest product or feature. Your brand should have a human personality, not a robotic salesperson. Instead, post about trends in the industry and show your expertise.
Reposting Too Much: You spend time and effort creating specific pieces of content for your followers. 55% of B2B marketers plan to increase their content marketing spend and you may be proud of the content you produced and want to continue to post it on your social media platform. However, if you are posting the same content again and again on your site, your followers will be annoyed at the repeating content. Instead, figure out ways to repurpose the content. If it’s an infographic, post the individual statistics out rather than the same statistic repeatedly.
Bad Grammar: It’s easy to see social media as a casual form of sharing content, but you should be editing and reviewing the content before you send it out. You may have difficulty putting your thoughts in 140 characters, but do not settle for bad grammar, or misspellings in order to fit in the character restriction. Carefully review and edit your content before you publish. Your social media sites should be clean and professional as it is a reflection of your brand. If you publish poor content, your followers will not see you as an expert in your industry.
It’s important to keep your followers and to perform the proper social media etiquette. What other annoying habits do you find brands doing on social media?