Interview [Video]: Oktopost Talks to SuccessFlow About How They Approach B2B Marketing Strategies

December 30th, 2015 - Oktopost had its first Oktocast! We interviewed SuccessFlow's Managing Director, Mark Donkin, and Digital Campaign Manager, Kethan Parmar,  about their B2B marketing strategies. Check it out and leave us a comment below this blog post to tell us what tips you may add to the list! If you have your own in-house marketing team, be …

Top 10 Websites for B2B Marketers to Find Free High Quality Photos Fast

December 29th, 2015 - As B2B marketers, we all know that visual content in our blogs, emails, newsletters, and social media have to catch the reader's eye and be in high quality. When they don't look like just another stock photo, they compliment the written content to be just as engaging.  In addition, according to Social Media Examiner, posts with high …

5 Step Guide to Convert Social Media Followers Into Qualified Leads

December 28th, 2015 - The use of social media has clearly grown by leaps and bounds in the business world over the past decade. Platforms that were once used simply to display a photo or share an inane thought are now some of the most powerful marketing tools that brands have at their disposal. Facebook, Twitter, LinkedIn, Google+ and …

The Other Half of Social Media Marketing: Replying

December 26th, 2015 - You know the importance of engaging social content. You know how a great Tweet, Facebook post or Instagram photo can lead to greater brand recognition, and ultimately, to greater sales numbers.

How to Nurture Leads via Social Media

December 26th, 2015 - When B2B marketers think of social media, most almost immediately think “lead generation”. They aren't wrong either. Of the companies that spend at least 6 hours a week on social, 66% of them have seen lead generation benefits. Unfortunately, after the leads have been generated on social media, they then abandon social in favor of …

5 Reasons Why You Should Start Using Oktopost for Your B2B Social Media Management

December 25th, 2015 - As we all know, many B2B marketers use social media as an essential part of their marketing strategy. It’s a time consuming task that requires a bit of skill and know-how, since every social media platform requires a different approach depending on character counts, the style and tone of the platform, the topic of the …

Spreading the Social Love: Getting Employees to Share Your Content

December 25th, 2015 - Social media is a big job. And I’m only referring to the planning, creating, publishing and monitoring. The other (massive) portion is the sharing. If you cannot get your content shared through social channels, it is not going to be of much help. Employees are busy doing, well, their jobs. But that doesn’t mean you …

The Lifespan of Content on Social Media

December 25th, 2015 - Do your social media posts get their 15 minutes of fame? As much as we hope their legend will live on to rival those of rock stars, in reality, social media posts are more like YouTube celebrities. Make no mistake; crafting great social media posts is vital to a successful social media strategy. Good, interesting …

Marketing KPI Deep Dives: Social Media Engagement

December 24th, 2015 - Usually, when we talk about performance indicators for social media, we try to tie those metrics back to business objectives like lead generation and conversions. However, the KPI’s with a clear relation to conversions aren’t the only metrics your social networks are generating. Soft KPI's, such as likes, comments and shares, are still very important …

Daily Social Media Strategy Checklist

December 23rd, 2015 - Monitoring social media doesn't necessarily have to take up your entire workday – especially if you're in a small company and don't have the necessary resources to be constantly glued to your social platforms. In addition to stepping up your marketing efforts by utilizing a social monitoring tool, there are a few key points that marketing …