The What, Why, and How of Social Media Data

November 14th, 2017 - From conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today. Yet, when it comes to social media, the majority of marketing leaders – namely, CMO’s – still struggle to evaluate the channel’s effectiveness in terms of ROI. How much revenue has been generated from the LinkedIn posts you sent out …

What Your Social Media Policy Should Look Like

November 7th, 2017 - As social media becomes an integral piece of your B2B marketing strategy, having a formal social media policy is not a question, it’s a must. Not only does it prevent employees from misusing your channels, it also protects your brand reputation from being damaged. Controversial posts, employee leaks of sensitive information, and defamatory social media …

How Should Marketers Buy a Social Media Management Platform

October 17th, 2017 - In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. So where to begin when buying a platform? With a myriad of social media vendors out there, it can be an …

Why Effective Social Media Management Starts and Ends with Campaigns

October 10th, 2017 - Let’s talk about ‘Campaigns’ – a term, which in the B2B marketing world, guides almost every activity you do. Good marketing campaigns force you to back up your activities with a coherent plan. They make you go through the process of researching your market, establishing clear goals and objectives, articulating compelling messaging and buyer personas, …

Facebook vs. LinkedIn vs. Twitter: The New Tinder-World of Video Marketing

August 29th, 2017 - Video is dominating social media, or should I say, social media is dominating video. If YouTube was the first player to rule the land, now we experience a Tinder-world of video networks, all fighting for our attention. Twitter with ‘Periscope’, then Facebook with ‘Watch’, and now LinkedIn with its recent update. Whichever direction we swipe, …

Why A/B Testing Should Be Your Next Step on Social Media

August 15th, 2017 - When you post on social media three things can happen: Your audience ignores (ouch!) Your audience responds (with a like, share, or comment – not bad!) Your audience is SO interested, they click (and potentially convert – hooray!) However, as marketers we always strive to understand the why behind our audience’s actions; why did they …

How LinkedIn Can Boost Your Thought Leadership

August 1st, 2017 - LinkedIn has over 500 million registered members worldwide. Like other social media networks, it caters to a specific audience. It is the major social channel for business professionals and fills a niche that is not addressed by Facebook or Twitter. When users are on LinkedIn, they are thinking ‘business’, not the next new recipe or celebrity tweet. …

3 Top Metrics for B2B Marketers to Track on Social Media

July 5th, 2017 - So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next? How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number …