Facebook vs. LinkedIn vs. Twitter: The New Tinder-World of Video Marketing

August 29th, 2017 - Video is dominating social media, or should I say, social media is dominating video. If YouTube was the first player to rule the land, now we experience a Tinder-world of video networks, all fighting for our attention. Twitter with ‘Periscope’, then Facebook with ‘Watch’, and now LinkedIn with its recent update. Whichever direction we swipe, …

Why A/B Testing Should Be Your Next Step on Social Media

August 15th, 2017 - When you post on social media three things can happen: Your audience ignores (ouch!) Your audience responds (with a like, share, or comment – not bad!) Your audience is SO interested, they click (and potentially convert – hooray!) However, as marketers we always strive to understand the why behind our audience’s actions; why did they …

How LinkedIn Can Boost Your Thought Leadership

August 1st, 2017 - LinkedIn has over 500 million registered members worldwide. Like other social media networks, it caters to a specific audience. It is the major social channel for business professionals and fills a niche that is not addressed by Facebook or Twitter. When users are on LinkedIn, they are thinking ‘business’, not the next new recipe or celebrity tweet. …

3 Top Metrics for B2B Marketers to Track on Social Media

July 5th, 2017 - So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next? How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number …

How to Leverage Content on Social Media for Effective Lead Generation

June 13th, 2017 - As a B2B marketer, your leads are your life net – you need them for survival. Because of this, you constantly need to find ways to leverage existing resources for effective lead generation. If your search has led you to social media, then you’re in the right place. With an estimated 2.34 billion users worldwide (and …

Rethinking B2B Social Media: 3 Things You’re Probably Doing Wrong

April 11th, 2017 - B2B marketers can sometimes get lost on social media. Understanding which social channels to focus on, which messaging drives engagement, or how to use social media to convert more leads are all common challenges facing today’s marketeers. For those of you who are experiencing similar set-backs, this episode of Act-On’s Rethink Podcast is worth listening …

How I Prepared for My First Business Conference: 7 Important Takeaways

April 4th, 2017 - Heading into my first business conference in the buzzing city of London was quite overwhelming! So many things to plan, consider, and organize before I even got a chance to arrive at the conference! Luckily I was teamed up with four colleagues (and great mentors) who are well-versed in this world. And this made me …

Building a B2B Social Media Campaign Skyscraper: A Step-by-Step Guide

March 15th, 2017 - So you’re about to run your first, second, or millionth B2B social media campaign? Where do you begin? What are the proper steps you need to take? How do you measure the success of your campaign? Launching and executing your social media campaign does not begin when you first create a piece of content or …