A Look Back at LinkedIn: How It’s Changed for B2B Marketers in 4 Years

on October 9, 2015

A Look Back at LinkedIn: How It’s Changed for B2B Marketers in 4 Years

In 2011, Lab42 conducted a study on the status of LinkedIn. Back then, LinkedIn had 100 million members. In 2011, 61% of LinkedIn members used the social site for networking, 61% used it for keeping in touch with friends and colleagues and 55% used it for co-worker networking.

Since 2011, LinkedIn has almost quadrupled in members to 380 million strong worldwide. Through this growth they have implemented several new, and significant changes that transformed it from a social networking site to a valuable marketing resource for business professionals and B2B marketers. Here are a few of the most significant changes the platform has seen:

The changes LinkedIn has made over the past four years have helped to shape the way B2B marketers use social media for business purposes. Whether endorsing colleagues and clients, promoting a company page, or using sponsored ads, B2B marketers can use LinkedIn to demonstrate brand loyalty or insights about a company, conduct research on prospective companies and individuals, or to reach a very specific target market depending on their goals and objectives.

LinkedIn