VentureBeat Insight recently surveyed 1,133 social media marketing managers to understand what tools and tactics they use, and most importantly, which ones deliver value. Out of 28 of these social media tools, Oktopost, the only social media management platform designed especially for B2B marketers, ranked the highest in key features, among the top 10 social media marketing tools from the survey.
More and more B2B marketers for companies, big and small, realize that social media is a lucrative avenue to broadcast their brand and engage with their target audience. This is in part due to the understanding that although social media platforms, like Facebook, Twitter, and Google+ were not originally created with B2B marketing needs in mind, the audience who they are targeting are everyday people, who spend a lot of their time on these platforms when they are on and off the job. Their interest doesn’t stop when they are clocked out of work, necessarily.
One of the greater challenges that B2B marketers are facing now is getting the most out of social media. It takes a lot of time and know-how, because each platform has different limitations and style. To help with these challenges, B2B marketers use technological tools for managing their social media profiles.
Oktopost is one of those tools and we are gaining momentum. You can see why after seeing the results of VB’s latest report. According to the report*, Oktopost ranked number one in the following key indicators:
1: Fastest to set up
VentureBeat asked users of social media marketing tools how long it took them to set up. The options were for 1-3 weeks, 4-8 weeks, more than two months, more than 6 months, never used the tool, or answer unknown. As it turns out, Oktopost was ranked the fastest amongst its users, where 95% claimed that they were all set up to use within the first three weeks.
Oktopost rated the fastest to set up compared to Buffer, Tweetdeck, and Hootsuite, which placed in second, third, and fourth place, respectively. This is quite remarkable because Oktopost is such a powerful platform, which integrates with the best and most commonly used marketing automation platforms, and Salesforce. The other social media platforms, which are weaker in features and function, not only do not integrate with any of these platforms (since they are not really designed for B2B marketers), they are somehow taking users longer to setup.
2: Increased the success of marketing efforts
The success of social media marketing efforts is what Oktopost was made for. With 71.4% of customers stating that Oktopost has, in fact, increased the success of their marketing efforts, makes us proud and satisfied. It is living proof of our commitment to helping B2B marketers get real results from social media marketing and not just KPI fluff, like the number of likes and follows. Oktopost’s unique features that help increase marketer’s efforts are due to the following:
- Tracking conversions from social media posts, even those that do not point directly to the company’s websites, that were clicked on up to 3 months in the past
- Capturing information on social leads
- Integrating with marketing automation and CRM platforms to enhance their data and push hotter leads down the funnel more accurately
- Analytics on social campaigns
- Amazing one on one customer service
3: The best social media marketing tool
Consistent scores from the VB report support the fact that Oktopost also received the highest average score as the best social media marketing tool at 4.22 stars out of 5. The average score was based on two sub-questions, where Oktopost was rated as:
- The easiest to use – receiving the highest score of 4.38 stars
- The best integrations – receiving the highest score of 4.05 stars
We certainly work on creating clean and intuitive design so that no time is wasted getting lost on our powerful and complex platform. Aside from making our social media management platform more user-friendly, it also makes using the platform fun.
Our integrations are the best because we are the only social media management platform that has integrations with marketing automation and CRM platforms that help B2B lead nurture and lead score.
4: Most fairly priced social media product
71.4% of Oktopost customers clearly feel that their investment in their enterprie social media management platform is fairly priced.
We see and hear about the success stories and satisfaction directly from our customers time and again, we are still very glad to hear that, even on a wide-scale survey, our customers are consistently happy with the platform’s performance. We want to make sure that they are getting the most out of their social media marketing efforts, and VentureBeat’s results only further validate our hard efforts and encourages my team and myself to continue to look out for B2B marketer’s best interests and build it into our system.”
What You Should Do
The lesson from this report is clear. If you’re a B2B marketer, and looking for social media marketing tools that are easy to use and going to help you increase your success.