Customer Engagement: Latest Research from Over 2,000 Global Consumers and Marketers

August 24th, 2017 - As we approach 2018, marketing is undergoing significant and rapid changes. We’re shifting away from the mass, push-based strategies, and towards more one-on-one, targeted communication that stems from personalization, authenticity, and trust. In the words of Marketo, we have entered a new era – an era marked by the ‘Engagement Economy’ where consumers are not …

The Paradigm Shift from 1:1 to 1:Many on Social Media

August 8th, 2017 - Customer service has gone through a complete evolution! Back in the day (we’re talking early 90’s), customer support was done purely through phone. Companies would have external call centers or internal departments dedicated to handling customer inquiries. Next up, the emergence of the internet paved the way for two-way communication channels such as email, chat …

Meet Larry: Why Every Department Needs Social Media

July 25th, 2017 - Meet Larry. Larry lives in the great big ocean. He is much smarter than people think – in fact, the smartest invertebrate in the world! He can open childproof bottles and enjoys decorating his home with small jewels and ornaments. Being color-blind doesn’t stop Larry from distinguishing one human from another. His four arms, eight …

Top 6 B2B Marketing Trends to Leverage in 2017

May 9th, 2017 - Marketers who work in the B2B industry face a lot of competition. The best way to outpace your competition is by staying on top of the latest trends. Below, I examine 6 trends that are shaping today’s B2B marketing industry and how you can keep up: 1. Employee Advocacy Now, more than ever, people want to connect with people, not businesses. That’s why …

How to Fuel Your Social Media with Targeted Content

February 14th, 2017 - Have you ever watched someone scroll through their feed on a social platform? If you haven’t, I encourage you to do so. After watching a friend scroll through Facebook the other day, I wondered if she retained a single piece of information—it was like looking at a slot machine. As a content creator trying to …

How to Create Loyalty-Driven Tactics for B2B Customer Retention in 2017

December 28th, 2016 - Customer retention can be one of the biggest issues affecting B2B businesses. B2B customers represent a valuable part of the market and companies that aren’t prepared to spot and rectify issues affecting customer retention in 2017 could find that their growth is stalled. This doesn’t have to happen. Understand the challenges, measure the issues, and …

Employee Advocacy: Where Digital Experience Meets Real Life

November 17th, 2016 - Savvy business people today know the key to reaching their ideal audiences and gaining conversions is through a comprehensive customer experience. A customer experience that is thoughtful, interactive and creative captivates customers in a way that brings them naturally to your company and persuades them subtly. Customer experience is defined as the interaction between a …

How Social Media Has Become a Vital Piece of B2B Marketing

November 10th, 2016 - Traditional marketing was an activity of writing creative copy for paper brochures and thinking about an advertising strategy. Perhaps there were some promotional events and conferences, but for the most part, marketing reached only as far as traditional media could reach. The Internet of course, changed everything. It shifted a marketer’s focus to having an …

The B2B Marketer’s Guide to Building a Successful Facebook Bot

November 3rd, 2016 - Being able to message companies directly without having to wait on the line or email them makes it incredibly convenient and fast for users to ask questions, offer feedback, or simply build a connection with you. That’s why Facebook Messenger is an ideal platform for communicating with your prospects and customers. According to Facebook stats, …

How Customer Experience Increases Social ROI

August 17th, 2016 - The focus of today’s marketing is not simply on messaging or building connections, rather on experience. While the phrase “customer journey” may seem like another buzzword or trend, understanding and improving the customer’s interactions with a company across all channels and touchpoints is the cornerstone of success in the digital age. By now, 89% of …