Pyramid Analytics Amplifies Reach by 42%

Headquartered in the Netherlands, Pyramid Analytics is a global BI&A leader offering an analytics platform that helps companies compete as world-class data-driven organizations. Pyramid Analytics offers Pyramid 2018, a server-based, multi-user Analytics OS that supports the full self-service analytics workflow across six modules.

Challenges

Pyramid Analytics believed in the potential of employee advocacy for amplifying their content's reach on social media. However, they lacked the proper tools to facilitate a program and track employee contribution.

Prior to implementing Oktopost, their marketing team would email recommended content to employees, hoping they would copy-paste it to their personal social profiles. This ad hoc system was extremely slow and inefficient, limiting both employee participation and content shares.

Solutions

Using Oktopost, Pyramid Analytics was able to establish an effective employee advocacy program. They initially ran a small pilot group of users from their digital and social teams to test the advocacy platform before expanding it across to sales, leadership, and marketing.

With 31% of employees currently participating in the program, the company is benefiting immensely from Oktopost's built-in advocacy solution:

Easy-to-Use Platform

Oktopost streamlines the way managers provide advocates with the right social content, creating a seamless system whereby employees can easily share content and engage in the program. As a result, advocates are amplifying the company's reach and increasing brand awareness while positioning themselves as thought leaders.

Advocacy Leaderboard

The Oktopost Leaderboard is made available to all advocates so they can easily view how well they perform in comparison to their colleagues. By identifying top performers based on the number of clicks they garner, Pyramid Analytics can incentivize employees and further boost participation.

In-Depth Social Analytics

Using Oktopost's reporting capabilities, Pyramid Analytics is able to effectively measure the success of their advocacy program across various metrics, including shares, clicks, and conversions. They can also evaluate these results in the context of their entire social marketing strategy.

Results

Oktopost brings all of Pyramid Analytics' social media marketing activities into one place for efficient management and granular reporting, ensuring a solid execution of employee advocacy across the company. By sharing valuable content to their personal networks, employees not only position themselves as thought-leaders, they feel more invested in the company's initiative.

Their combined efforts have helped to amplify Pyramid Analytics' social reach by 500%, reaching hundreds of qualified audiences that their marketing team could not reach alone. In fact, within their monthly analytics review, the marketing team saw that 27% of engagement can be attributed to the contribution of employee advocates.