Leading B2B social media management platform enhances Twitter Analytics for deeper insights
Oktopost, the leading B2B social media management platform, has partnered with Twitter to bring the most accurate data on Twitter engagement and content.
As social media becomes more prevalent in B2B marketing, it is increasingly difficult for marketers to cut through the noise, and reach relevant audiences with accurate messaging. Ensuring content reaches suitable targets largely depends on understanding the brand's social audiences.
However, existing metrics aim to help B2C marketers. B2B marketers have different needs when it comes to social analytics. Irrelevant metrics are a leading contributor to incorrect assumptions and wasted resources when creating and distributing content.
Oktopost seeks to revamp the industry by enabling marketers to see relevant metrics for better insights. With the new Oktopost Twitter Insights, B2B marketers are able to get an in-depth understanding on how audiences engage with content on Twitter.
Twitter Insights are invaluable, says Paige Musto, Senior Director, Corporate Marketing at Act-On Software, Inc.
We are able to see an accurate metric on how our audience is engaging with our content. This allows us to create better-tailored content based on precise audience interests.
To learn more about Oktopost's revolutionary Twitter Insights, and see how enterprises and B2B marketers can leverage the technology for a more intelligent social media strategy, we invite you to schedule a personal demonstration.
Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost delivers the true business value from social media, generating new sales and integrates marketing and sales in today's social-centric marketplace.