The B2B social media marketing platform now fully integrates with Marketo.
TEL AVIV, ISRAEL - Oktopost, the social media tool designed for B2B marketers, today announced it has raised $800,000 in seed-round funding. The round was led by Israel based Explore. Dream. Discover., owned by PLUS Ventures and 2B Angels, as well as other angel investors. Along with funding, Oktopost has announced the launch of its integration with Marketo (NASDAQ: MKTO), the provider of the leading cloud-based marketing software platform sustaining engaging customer relationships.
One of the greatest problems B2B marketers face is the inability to prove social media’s financial benefits for their company, causing many to shy away from social media activities all together. As opposed to other social media tools that are built for B2C, Oktopost's platform lets B2B marketers track leads and conversions originating from social networks, resulting in a clear understanding of their ROI.
We are very excited to partner up with Oktopost, said Duby Lachovitz, CEO of Explore. Dream. Discover.
The platform Oktopost provides is, without a doubt, the most robust social media platform for B2B marketers today, especially when it comes to providing targeted content distribution on a large scale.
Many B2B marketers struggle with the sheer amount of time and effort it takes to distribute the product of their content marketing programs through every social channel. Oktopost provides a solution for B2B content marketers to manage their social editorial calendar for large scale campaigns across all channels, while measuring the effect it has on their business KPI’s.
Oktopost was co-founded in 2013 by CEO Daniel Kushner, formerly the VP of Worldwide Marketing at Nolio, which was purchased for $40 million by Computer Associates Inc. (NASDAQ: CA). According to Daniel,
Oktopost was created out of a real business need. We have seen substantial market validation for our solution and it is truly amazing to see Oktopost providing B2B companies a useful platform to make their marketing activities easier to manage and measure.
Oktopost recently announced its integration with Marketo and its inclusion in Marketo Launchpoint, the most complete ecosystem of marketing solutions. Marketo has chosen only the top marketing applications to be integrated with this program. With the Oktopost integration, users can now sync all the valuable lead information collected by their Oktopost campaigns seamlessly with Marketo.
Marketo users need to have the most detailed customer information possible, said Robin Bordoli, VP Partner Ecosystem at Marketo.
With Oktopost’s new Marketo integration, companies can now see customer data such as which LinkedIn social profile and groups a lead came from. The result is better and more targeted customer information to optimize re-marketing and nurturing programs.
Having only launched out of beta in the last 6 months, Oktopost already has a list of impressive customers such as Cloudera and Deluxe Corporation (NYSE:DLX), who have successfully been using the platform to increase their social media activities and ROI.
The new funding will go towards scaling company operations and bringing new staff on board, as well as continued R&D activities.
Oktopost is offering marketers a free 14-day trial of their social marketing platform. To sign up, please visit http://www.oktopost.com.
Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost delivers the true business value from social media, generating new sales and integrates marketing and sales in today's social-centric marketplace.