Platform now enables enterprises to target social updates for LinkedIn audiences worldwide
TEL AVIV, Israel – Oktopost, the B2B social media marketing platform, announced today the launch of geo-targeting functionality for LinkedIn Company Page posts. This robust feature is solely available to enterprise users of the platform, enabling them to reach any geographic region they select with the most locally-relevant social messages.
Enterprise organizations increasingly operate in diverse areas globally, and the ability to pinpoint social content to each target market is paramount. Oktopost's geo-targeting feature makes this a reality, by giving marketing teams the power to craft social messages that resonate with LinkedIn audiences on a local level. This new functionality provides enterprise marketers with the opportunity to amplify their global presence on LinkedIn, the leading B2B social media network, and maximize the full potential of their social communities.
We realize that enterprise-level companies require robust features when it comes to managing their vast social media activities. Geo-targeting functionality provides increased control over social posts, allowing marketers to create content that resonates with audiences on more personal level. Enterprise organizations have a significant need for segmenting their substantial and diverse social community, and this feature helps them achieve this objective, says Daniel Kushner, CEO and Co-Founder of Oktopost.
With the introduction of this new feature designed for enterprise customers, Oktopost will be opening up its platform to some of the largest companies worldwide.
Oktopost provides B2B marketers with a complete web-based solution for leveraging social media. The platform enables professionals to effectively manage their profiles an company pages across major social networks, engage with multiple prospects from one interface, and accurately measure social campaigns using conversion tracking.
For more information on Oktopost's enterprise program, including additional benefits and features, you can visit the Oktopost website.
Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost delivers the true business value from social media, generating new sales and integrates marketing and sales in today's social-centric marketplace.