Now Users Can Gain Even More Insight Into Their Social Media Activities
TEL AVIV, Israel – Oktopost, the B2B social media marketing platform, today launched the most powerful analytics functionality for social media marketing. The new feature, called Global Reports, enables Oktopost users to view social media metrics for key KPIs, including as clicks, conversions and engagement, across all of their campaigns.
Traditionally, B2B marketers have expressed skepticism regarding the connection between social media and lead generation, particularly in regard to measuring ROI. With Global Reports, marketers can easily view data grouped by campaigns, social networks, social profiles, LinkedIn Groups and messages, and determine exactly which channels and messages drive the most conversions.
B2B marketers are incredibly data driven, and they require as much information as possible to understand which messaging effective generates qualified leads, says Oktopost CEO and Co-founder Daniel Kushner.
Global Reports is our way of providing B2B marketers with the most in-depth look at their social media marketing performance.
The Global Reports feature offers the following options:
The Overview tab provides a high-level dashboard view of cross-campaign data, such as performance based on messages, social networks, and LinkedIn Groups.
In the Campaigns tab, users can track the level of successful for each campaign, over time. This option also enables users to view clicks, conversions and engagement results based on specific messages, social networks, social profiles and LinkedIn Groups.
Oktopost users can look at how each social network has performed in terms of posts, clicks and conversions across all campaigns.
The Discussion Groups in LinkedIn have become a top source of lead generation for B2B marketers. The Groups section of Oktopost’s Global Reports lets users view performance based on Groups, and segments them according to which ones generated the most clicks and conversions over a defined period of time.
Messaging is key to any social posting strategy. However, the only way to really know what interests your target market is to see the performance of specific messages. With the new Global Reports functionality, Oktopost lets users access past posts, and determine which messages have been most effective over time - allowing them to maximize their social media effectiveness.
The Oktopost platform was created specifically for the needs of B2B marketers, and gives them the ability to distribute content on an incredibly large scale, particularly on LinkedIn discussion groups. With Global Reports, B2B marketers can now harness the full power of this distribution power by seeing the depth and breadth of its effectiveness.
Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost delivers the true business value from social media, generating new sales and integrates marketing and sales in today's social-centric marketplace.