Lead Capture and Robust Posting Functionality Cited as Biggest Reasons.
TEL AVIV, Israel - Oktopost (http://www.oktopost.com), the B2B social media marketing platform, has now become the number one alternative for Argyle Social's B2B customers. In April of 2014, Argyle Social announced that it would be shutting down its social media marketing platform, causing users to begin their search for a new solution. While other social platforms provide useful features for B2C companies, Argyle's B2B companies have flocked to Oktopost for its specific focus on their needs.
While Argyle Social serviced both B2B and B2C customers, the company is currently suggesting that its former users migrate to ViralHeat, a B2C focused social media tool. Due to a lack of conversion tracking functionality and non-campaign-based social posting, B2B companies have been unable to find the features they need in ViralHeat.
Oktopost's social media marketing platform is attractive to Argyle's former B2B customers given its ability to track the KPIs that B2B companies really care about such as conversions. With the Oktopost's Lead Capture technology, companies can see exactly how many leads were generated from social media marketing efforts, identify each lead and view which social posts they initially clicked on.
One of Argyle Social's biggest value propositions was its integration with CRMs such as Marketo. Oktopost's robust integration with third-party platforms, including Marketo, Salesforce.com, Act-On and more, lets users follow leads from the top until the bottom of the sales funnel, and understand exactly how much revenue was generated from social media.
According to Nolin LeChasseur, a Partner at the B2B marketing agency Brainrider,
When we learned that Argyle Social was closing its doors, we conducted a thorough review of many alternative tools for social media publishing and analytics. Our assessment clearly identified Oktopost as the best tool for social media management and measurement needs. We have also recommend Oktopost to our clients as Brainrider's preferred tool for social media publishing.
Throughout the coming weeks, the Oktopost team will be hosting special product demonstrations for Argyle Social customers. To sign up for a free Oktopost demo, click here.
Oktopost continues to scale and expand its offering to include more functionality for social media marketers. With the recent launch of Oktopost's social listening component, Streams, it is currently the only end-to-end B2B social media marketing platform.
Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost delivers the true business value from social media, generating new sales and integrates marketing and sales in today's social-centric marketplace.