# Oktopost

> Oktopost is a B2B social engagement suite that supports modern data\-driven organizations\. Reach your B2B marketing goals\. Book A Demo\.

Generated by Yoast SEO v28.1, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Terms of Use](https://www.oktopost.com/terms/)
- [Blog](https://www.oktopost.com/blog/)
- [Social Media Practitioner](https://www.oktopost.com/solutions/social-media-practitioner/)
- [Marketing Leaders](https://www.oktopost.com/solutions/marketing-leaders/)
- [Home](https://www.oktopost.com/)

## Posts
- [How to build an irresistible employer brand with social advocacy](https://www.oktopost.com/blog/employer-brand-strategy-social-media/)
- [How to navigate the employee advocacy motivation dip \(and keep momentum going\)](https://www.oktopost.com/blog/how-to-navigate-the-employee-advocacy-motivation-dip-and-keep-momentum-going/)
- [Which LinkedIn metrics actually matter in B2B marketing? Beyond likes and shares](https://www.oktopost.com/blog/linkedin-metrics-b2b-marketing/)
- [The top social media mistakes derailing your B2B pipeline](https://www.oktopost.com/blog/social-media-mistakes-derailing-b2b-pipeline/)
- [Revealed: the CEO LinkedIn strategy that drives pipeline, not just visibility](https://www.oktopost.com/blog/ceo-linkedin-strategy/)

## Case Studies
- [Elevating B2B Marketing: Grant Thornton Australia's Data\-Driven Social Media Approach](https://www.oktopost.com/case-studies/how-grant-thornton-australia-elvates-b2b-marketing-with-oktopost/)
- [How Compono uses Claude Code and Oktopost MCP to 
scale social marketing](https://www.oktopost.com/case-studies/how-compono-uses-claude-code-and-oktopost-mcp-to-scale-social-marketing/)
- [How Factorial scaled social reach 5x with Oktopost Employee Advocacy](https://www.oktopost.com/case-studies/factorial-employee-advocacy-program/)
- [How Finastra Bolstered Employee Advocacy Success with Oktopost](https://www.oktopost.com/case-studies/finastra/)
- [From Coordination to Conversion: Bruker's Advocacy Success with Oktopost](https://www.oktopost.com/case-studies/brukers-advocacy-success-with-oktopost/)

## Glossary
- [What is a Social Selling Playbook and why does it matter?](https://www.oktopost.com/glossary/what-is-a-social-selling-playbook-and-why-does-it-matter/): A Social Selling Playbook is a strategic guide empowering B2B sales professionals to leverage social media for prospecting and relationship building\. It drives structured, compliant engagement to generate revenue and build pipeline effectively\.
- [What is a B2B Social Media Content Calendar and why does it matter?](https://www.oktopost.com/glossary/what-is-a-b2b-social-media-content-calendar-and-why-does-it-matter/): A B2B Social Media Content Calendar is a strategic roadmap detailing social media activities, ensuring consistent messaging and aligning efforts with business goals\. It transforms content creation into a streamlined, results\-driven process crucial for B2B enterprises\.
- [What is employee advocacy for recruitment?](https://www.oktopost.com/glossary/employee-advocacy-recruitment/): Employee advocacy for recruitment refers to the practice of leveraging employees' personal networks and social presence to amplify recruitment marketing efforts\.
- [What is an Employee Advocacy Platform Rollout Strategy and why does it matter?](https://www.oktopost.com/glossary/what-is-an-employee-advocacy-platform-rollout-strategy/): An Employee Advocacy Platform Rollout Strategy is a structured plan for implementing and scaling employee advocacy within a B2B enterprise\. It ensures effective adoption, maximizes participation, and achieves measurable business outcomes through a phased approach\.
- [What is Data Governance for B2B Social Media and why does it matter?](https://www.oktopost.com/glossary/what-is-data-governance-for-b2b-social-media/): Data governance for B2B social media is a critical framework ensuring data integrity, privacy, and compliance across all enterprise social activities\. It empowers organizations to mitigate risk, demonstrate ROI, and make data\-driven decisions that impact the bottom line\.

## Press Releases
- [Oktopost Named in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening](https://www.oktopost.com/press/oktopost-named-in-the-2026-gartner-magic-quadrant-for-social-media-management-and-listening/)
- [Oktopost acquires Milk Video to elevate video marketing capabilities for B2B marketing teams](https://www.oktopost.com/press/oktopost-acquires-milk-video-to-elevate-video-marketing-capabilities-for-b2b-marketing-teams/)
- [264 nominations, 30 winners: B2B Social's Rising 30 Class of 2026 announced](https://www.oktopost.com/press/b2b-socials-rising-30-2026-announcement/)
- [Oktopost ships Advocacy Agent for employee\-led B2B social](https://www.oktopost.com/press/ai-advocacy-agent/)
- [Oktopost brings B2B social execution into AI workflows with first Claude Code skill purpose\-built for B2B](https://www.oktopost.com/press/oktopost-claude-plugin-b2b-social-media-execution/)

## Webinars
- [How to Turn Your Employees into Your Best Brand Ambassadors](https://www.oktopost.com/webinars/turn-employees-into-brand-ambassadors/)
- [Q2 Power Hour: Scale social influence without losing human authenticity](https://www.oktopost.com/webinars/q2-power-hour-scale-social-influence-without-losing-human-authenticity/)
- [2026 in focus: B2B social trends, strategy, and what's next](https://www.oktopost.com/webinars/2026-b2b-social-trends-strategy-and-whats-next/)
- [Preparing for the employee advocacy motivation dip](https://www.oktopost.com/webinars/preparing-for-the-employee-advocacy-motivation-dip/)
- [How leading law firms build trust on social](https://www.oktopost.com/webinars/law-firms-build-trust-on-social-employee-advocacy/)

## eBooks
- [Reaching Gen Z professionals through LinkedIn and social media](https://www.oktopost.com/ebooks/gen-z-professionals-on-linkedin/)
- [The official guide to launching an employee advocacy program](https://www.oktopost.com/ebooks/launching-employee-advocacy-program/)
- [How to motivate sellers to build trust and personal brands on LinkedIn](https://www.oktopost.com/ebooks/social-selling-linkedin-guide/)
- [The state of B2B social media marketing report](https://www.oktopost.com/ebooks/the-state-of-b2b-social-media-marketing/)
- [The definitive guide to social engagement in Eloqua](https://www.oktopost.com/ebooks/definitive-guide-social-engagement-eloqua/)

## Integrations
- [Social Archiving with Smarsh](https://www.oktopost.com/integrations/smarsh/)
- [Social Advocacy Slack App](https://www.oktopost.com/integrations/slack/)
- [GIPHY social media integration](https://www.oktopost.com/integrations/giphy/)
- [Looker Studio Social Analytics Integration](https://www.oktopost.com/integrations/looker-studio/)
- [Eloqua social media integration](https://www.oktopost.com/integrations/eloqua/)

## Categories
- [B2B Marketing](https://www.oktopost.com/blog/b2b-marketing/)
- [Social Media Marketing](https://www.oktopost.com/blog/social-media-marketing/)
- [Radically Transparent](https://www.oktopost.com/blog/radically-transparent/)
- [Employee Advocacy](https://www.oktopost.com/blog/employee-advocacy/)
- [Product Updates](https://www.oktopost.com/blog/inside-oktopost/)

## Optional
- [Sitemap index](https://www.oktopost.com/sitemap_index.xml)