We have worked super hard to bring a bunch of new features and updates to the platform. From content creation to social analytics and employee advocacy, we strive to ensure that social B2B marketers have the ULTIMATE B2B Social Media Machine.
Here is a complete list of all the new features you will find in the new release:
StartAFire is an exciting new tool that enables you to make curated content even more powerful. The ShareAFire Oktopost integration adds a personalized "badge" on any curated content that you share. When your audience views an external site you've shared, additional recommendations will appear along side the curated content.
When you have content that is performing well and gaining a lot of engagement, we want to make it easy for you to re-share that content. By going to your Calendar and clicking on a post that has already been published, you now have a button to share the same piece of content.
Planning ahead is a big part of managing any editorial calendar. For you marketers out there, we created a free WordPress plugin that allows you to schedule your social media posts through Oktopost with a link preview, regardless of whether your blog content has been published or not.
Capturing leads has become simpler than ever! You write awesome content, we'll take care of all the boring coding...No more having to map fields for your web forms, Oktopost does it automagically!
Have you ever wanted to combine analytics on similar campaigns? Wonder how many leads you have generated from webinars or how many from blogs? With the new Oktopost campaign tags you can give each campaign specific tags and then analyze the results per tag.
For all those marketing ninjas out there that are gaining followers from far and wide, you can now select the target audience for your posts based on company size, industry, function, seniority and geography.
Employee advocacy is a great resource to grow your reach!
With a spanking new interface, we have made it even easier for your employees to share content on their social media networks. All this while you maintain editorial control and the ability to measure everything!
Why settle for great analytics when you can have the unbeatable?
We have added follower growth, impressions, lead reports and a whole bunch more. Impress your peers and management with your social marketing progress with beautiful charts.