eBook

The B2B social media holidays calendar

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Plan Smarter in 2026 with our B2B social media holidays calendar

Social media moments can drive real business results-if you choose the right ones.
That's why we created the 2026 B2B Social Media Holidays Calendar: a practical, strategic planning guide built specifically for B2B marketers.

Unlike generic holiday lists, this calendar helps you focus on the moments that truly matter to your audience, your business goals, and your brand story. Designed by B2B social media experts at Oktopost, it offers clear guidance on when to lead with your company page, where executive and employee advocacy adds real value, and when it's better to skip the post altogether.

Download the calendar to:

  • Prioritize the most impactful social moments for your brand

  • Align content planning with internal initiatives and business objectives

  • Identify when to activate employee advocacy and executive voices

  • Avoid performative or irrelevant posts that don't support your strategy

  • Save time during planning cycles and stay aligned across teams year-round

Whether you're managing content across global teams or scaling your employee advocacy program, this calendar is built to support thoughtful, measurable B2B social strategy throughout 2026.

What's Inside:

  • A full-year view of strategic social media holidays

  • Monthly themes and guidance for LinkedIn content

  • Industry-relevant recommendations (tech, finance, healthcare & more)

  • Tips on content ownership: company vs. advocacy

  • Clear "skip if not relevant" filters to streamline decision-making

Frequently asked questions

Who is this calendar for?
B2B marketing leaders, social media managers, and content strategists looking to plan with intention and drive real business results.

Can I use this calendar across regions?
Yes. While focused on global B2B trends, it includes guidance relevant for both US and international audiences.

Do I need to post for every holiday listed?
Not at all. In fact, we encourage selective, strategic posting. This calendar helps you decide what to skip and what to spotlight.

Why do I need to provide my email to access it?
Because this is more than just a holiday list-it's a strategic resource tailored for serious B2B marketers. And we'd love to stay connected with other helpful resources down the road.

Is this calendar compatible with my social media management tool?
Yes. Whether you use Oktopost or another platform, this calendar is designed to enhance your planning process-not replace your tools.

Ready to bring more purpose to your 2026 social media strategy?

[Get the Calendar]