eBook

Mastering the Art of B2B Social Media

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75% of B2B buyers consult social media before making purchasing decisions.

Today more than ever, social media has become the B2B Marketers tool of choice for generating awareness, driving demand and communicating with their audiences. Its ability to impact the bottom line can no longer be ignored, but meaningful success takes time, effort and practice.

Creating enough brand awareness, publishing authentic and engaging messaging, sharing content your audience cares about and proving ROI is truly an art form.

Why B2B marketers need to integrate social media with their tech stack

In the world of B2B marketing, social media is no longer just about likes and shares,it's a strategic channel that drives tangible business outcomes. Yet many organizations still treat social media as a siloed effort, disconnected from the rest of their marketing operations. That's a missed opportunity.

By integrating your social media platform with your marketing automation and broader tech stack, which includes CRM, email, lead scoring, and analytics, you gain complete visibility into how social engagement influences the buyer's journey. This connection enables marketing teams to track the actual impact of social content on lead generation, nurture flows, pipeline acceleration, and ultimately, revenue.

When appropriately integrated, social data becomes a valuable part of your attribution modeling. You can identify which campaigns, posts, or even advocates are driving high-intent traffic. This insight allows for smarter budget allocation, more personalized nurturing strategies, and more informed content planning.

You'll also be able to build a stronger closed-loop reporting system. Instead of guessing which social activities contribute to MQLs or SQLs, you'll have the data to prove it. That makes social media a measurable, ROI-driven component of your GTM strategy, not just a tool for brand awareness. In today's data-driven environment, B2B marketers need to connect every channel. Integrating your social platform with your tech stack isn't just about convenience,it's about turning engagement into tangible marketing success.

We've put together this handy ebook to help you on your creative journey:

  • Design for success! (by avoiding the most common challenges)
  • Get inspired by examples from some of the best B2B existing social media artists
  • Take your social media strategy to the next level in 5 steps