eBook

A Guide to Buying a B2B Social Media Management Platform

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With the increased adoption of social media and the growing amount of content, you're probably finding it challenging to scale your social media marketing and measure its impact on your company's bottom line. There are plenty of tools on the market that can make your work a lot easier, helping centralize and streamline social media management.

However, the majority of these platforms are built for B2C. When it comes to approaching a social marketing strategy, B2B and B2C companies differ notably. Different end goals translate into different platform features and value points.

Before investing in a social media management platform, it's important to evaluate which features will serve your B2B goals and which will be less valuable.

In this guide, we break down core features that we believe are most important to look for in a social media management solution for B2B:

  • Social publishing
  • AI-powered content creation
  • B2B social analytics
  • Employee advocacy
  • Social customer care
  • Integrations
  • Customer support

Download this FREE guide to evaluate the ideal social media management platform for your B2B organization.

What is social media management?
Social media management involves creating, publishing, and analyzing content across platforms to build brand awareness and foster engagement. In the B2B space, it also means aligning social efforts with broader marketing goals and revenue impact.

Oktopost's approach to B2B social media management
Oktopost is purpose-built to meet the complex needs of B2B marketing teams. It enables efficient planning and publishing with tools for content scheduling, approval workflows, and multi-profile management- all while ensuring governance and compliance across teams and regions.

The platform also connects social media activities with your marketing automation and CRM systems, allowing you to measure the real business impact. Track engagement metrics, identify top-performing content, and understand how social interactions contribute to pipeline and revenue.

By providing B2B marketers with complete visibility and control, Oktopost enables teams to streamline operations, scale content, and directly tie social media to marketing performance.