eBook

A Guide to Buying a B2B Social Media Management Platform

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With the increased adoption of social media and the growing amount of content, you're probably finding it challenging to scale your social media marketing and measure its impact on your company's bottom line. There are plenty of tools on the market that can make your work a lot easier, helping centralize and streamline social media management.

However, the majority of these platforms are built for B2C. When it comes to approaching a social marketing strategy, B2B and B2C companies are notably different. Different end goals translate into different platform features and value points.

Before investing in a social media management platform, it's important to evaluate which features will serve your B2B goals and which will be less valuable.

In this guide, we break down core features that we believe are most important to look for in a social media management solution for B2B:

  • Social publishing
  • AI-powered content creation
  • B2B social analytics
  • Employee advocacy
  • Social customer care
  • Integrations
  • Customer support

Download this FREE guide to evaluate the ideal social media management platform for your B2B organization.