The B2B Marketer's Guide to Buying an Employee Advocacy Platform

Employee advocacy is a powerful addition to every B2B marketing strategy: your employees are the key to unlocking the true potential of organic social media.

Most employees will happily reshare company content when they see it in their social feeds... But for marketers to be able to quantify the overall effect of advocacy, we need to have control over what content employees amplify and visibility into engagement around their shares.

That's why the very first step in launching a successful social advocacy program is getting a dedicated platform.

Download this FREE guide to find the right employee advocacy tool that fits YOUR strategy.

In this guide, we break down core capabilities that are most important to look for in a B2B employee advocacy platform:

• Integration with a social media management software
• Cross-channel analytics
• For admins: content creation and management
• For advocates: easy sharing and scheduling
• Customer support