A Guide to Buying a B2B Employee Advocacy Platform

Employee advocacy is a powerful addition to every B2B marketing strategy: your employees are the key to unlocking the true potential of organic social media.

However, for marketers to be able to quantify the overall effect of advocacy, we need to have control over what content employees amplify and visibility into engagement around their shares.

That's why the very first step in launching a successful social advocacy program is getting a dedicated platform.

In this guide, we break down core capabilities that are most important to look for in a B2B employee advocacy platform:

• Integration with a social media management software
• AI-powered content creation
• Integration with your social media management platform
• For admins: content creation and robust reporting
• For advocates: easy sharing and scheduling
• Customer support

Download this FREE guide to evaluate the right employee advocacy tool for your B2B organization.