The tradeoff between engagement and web traffic in B2B social
Are you maximizing your B2B social media potential? Oktopost's new research report, The tradeoff between engagement and website traffic in B2B social, uncovers the strategies marketing leaders need to drive engagement, website traffic, and business results. This comprehensive guide dives into data-backed insights from thousands of B2B social media posts, offering actionable tips to elevate your social media performance.
What you'll discover in the report:
-
Balancing engagement and traffic:
Posts without external links generate 60% more engagement, but link-based posts are critical for driving clicks and generating leads. Learn how to strike the right balance. -
The power of weekend posts:
Surprising insights show that weekend posts see 2.3x higher engagement, proving the value of posting during quieter periods. -
Top-performing content formats:
Uncover which formats - image galleries, PDFs, or text posts - yield the highest engagement, impressions, and clicks. -
Optimal post timing:
Find out why midweek posts generate 47% more clicks and how seasonal trends like January's engagement peak can boost your results. -
Company size and social dynamics:
Understand how audience behavior changes based on company size, enabling you to tailor your content for maximum impact.
Why this report matters
For B2B marketers, the stakes are high. Social media isn't just a tool for visibility - it's a critical channel for lead generation and business growth. This report provides data-driven guidance to help you:
- Craft the perfect mix of engagement-focused and traffic-driving content.
- Tap into hidden opportunities, like weekend posts, to stand out.
- Plan campaigns around peak times for maximum ROI.
Gain actionable insights today
The strategies outlined in this guide are designed to help you cut through the noise and connect with your audience effectively. Whether you're looking to refine your posting strategy or optimize your content formats, this report will give you the tools you need to succeed.
Download the full report now
Fill out the form below to access Oktopost's The tradeoff between engagement and website traffic in B2B social. Learn how to make smarter, data-backed decisions that drive measurable results.
By downloading this report, you'll gain access to exclusive insights analyzed from thousands of social media posts by Oktopost, the leading B2B social media management platform.
Why B2B marketers need to integrate social media with their tech stack
In the world of B2B marketing, social media is no longer just about likes and shares,it's a strategic channel that drives tangible business outcomes. Yet many organizations still treat social media as a siloed effort, disconnected from the rest of their marketing operations. That's a missed opportunity.
By integrating your social media platform with your marketing automation and broader tech stack, which includes CRM, email, lead scoring, and analytics, you gain complete visibility into how social engagement influences the buyer's journey. This connection enables marketing teams to track the actual impact of social content on lead generation, nurture flows, pipeline acceleration, and ultimately, revenue.
When appropriately integrated, social data becomes a valuable part of your attribution modeling. You can identify which campaigns, posts, or even advocates are driving high-intent traffic. This insight allows for smarter budget allocation, more personalized nurturing strategies, and more informed content planning.
You'll also be able to build a stronger closed-loop reporting system. Instead of guessing which social activities contribute to MQLs or SQLs, you'll have the data to prove it. That makes social media a measurable, ROI-driven component of your GTM strategy, not just a tool for brand awareness. In today's data-driven environment, B2B marketers need to connect every channel. Integrating your social platform with your tech stack isn't just about convenience,it's about turning engagement into tangible marketing success.