eBook

Advice, lessons, and tips from your B2B Social's Rising 30

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Discover 150+ lessons from the B2B social leaders shaping the industry

Learn directly from this year's Rising 30, our bold voices redefining what it means to be a B2B social media marketer. B2B social media marketing has never been more creative, authentic, or community-driven.

That's why we created B2B Social's Rising 30, a celebration of the social media managers, strategists, and creators who are rewriting the rules of B2B marketing. These are the people turning campaigns into conversations, audiences into advocates, and ideas into measurable impact.

Inside the B2B Social's Rising 30 Guide, you'll find over 150 actionable lessons, strategies, and tips from the marketers leading this movement. Each Rising Star shares five pieces of advice drawn from their real-world experience from building a personal brand and leading employee advocacy programs to crafting social-first content and tackling imposter syndrome.

This isn't theory or another over-polished playbook. It's an honest, behind-the-scenes look at what it takes to thrive in B2B social today, directly from the marketers living it every day.

Here's a glimpse of what's inside:

  • How to build a social-first brand that moves the needle (Archana Dhankar)

  • Tips for adding a human touch to your brand's voice (Bella Rose Mortel)

  • Real strategies for running successful employee advocacy programs (Carmen Vicente, Dasle Hong)

  • Creative ways to repurpose content, make memes work for your brand, and create scroll-stopping videos

  • Honest reflections on overcoming imposter syndrome, finding your niche, and making your voice heard

Beyond the insights, this guide is a reminder of why so many of us fell in love with social in the first place: the creativity, the collaboration, and the joy of seeing content truly connect. It's also a reflection of the realities every social media professional knows too well: tight deadlines, constant experimentation, and the challenge of proving impact.

Whether you're building a corporate brand, leading a team, or just getting started in social, this collection will leave you inspired to test new ideas, share your voice, and remember that your work truly matters.

The Rising 30 are redefining B2B social, and their advice can help you do the same.

Download the full guide now and explore 150+ insights from this year's Rising 30 cohort. Learn from the voices shaping the future of B2B social and get inspired to keep creating, connecting, and leading the way.