In a world where 33.5% of buyer interactions happen on social media, what are you doing to track this activity, and ultimately, leverage it for better engagement? This definitive guide seeks to answer this question.
Many of your leads research their problem online, land on your website, and eventually consume your content. The trail of activity they leave behind is tracked and collected by HubSpot from 3 key data sources: website, email, and CRM. Using this data, marketers can understand audience behavior and improve lead generation.
While this data may seem sufficient to understand the buyer journey, unfortunately, it doesn't give you the whole picture. By the time leads reach your website, they've already completed 60% of the research online - namely, on social media.
Designed for both novice and seasoned HubSpot users, this eBook lays the foundation for identifying the current blind spots in your existing HubSpot programs and integrating social engagement data to better nurture, score, attribute, and segment leads.
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