The Definitive Guide to Social Engagement in Marketo

In a world where 33.5% of buyer interactions happen on social media, what are you doing to track this activity, and ultimately, leverage it for better engagement? This definitive guide seeks to answer this question.

Designed for both novice and seasonal Marketo users, this ebook lays the foundation for identifying the current blind spots in your existing Marketo programs and integrating social engagement data to better nurture, score, attribute, and segment leads.

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Download now to learn:

1. Chapter 1: Introduction to Marketo and Oktopost
2. Chapter 2: Lead Nurturing with Social Engagement
3. Chapter 3: Lead Scoring with Social Engagement
4. Chapter 4: Lead Attribution with Social Engagement
5. Chapter 5: Lead Segmentation with Social Engagement