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2022 Employee Advocacy Benchmark Report

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It's no secret that employee advocacy provides immense benefits for B2B organizations.

We wanted to know exactly how employee advocacy impacted B2B brands, so we dove into our own aggregated data to see the difference advocacy made. What we found was staggering:

Using an employee advocacy program increased total social engagement for a brand by at least 25% to 40%.

We've dug even deeper into the data to uncover more employee advocacy insights. In this report, we've outlined:

  • Advocate behavior around sharing: when they share the most often, and where opportunities are.
  • Which social networks earn the most engagement via employee advocacy.
  • The social networks that generate the most traffic and conversions from advocacy shares.

Download your copy to find out how employee advocacy can impact your bottom line today.


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