Employee Advocacy Benchmark Report

It's no secret that employee advocacy provides immense benefits for B2B organizations.

We wanted to know exactly how employee advocacy impacted B2B brands, so we dove into our own aggregated data to see the difference advocacy made. What we found was staggering:

Using an employee advocacy program increased total social engagement for a brand by at least 25% to 40%.

We've dug even deeper into the data to uncover more employee advocacy insights. In this report, we've outlined:

• Advocate for behavior around sharing: when they share the most often, and where opportunities are available.
• Which social networks earn the most engagement via employee advocacy?
• The social networks that generate the most traffic and conversions from advocacy shares.

Download your copy to find out how employee advocacy can impact your bottom line today.

What is employee advocacy?

Employee advocacy is when employees promote their company's brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.

How Oktopost powers employee advocacy

Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.

Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.

With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.