Turn your employees into your strongest LinkedIn growth engine

Getting your content seen on LinkedIn is harder than ever. Company page posts struggle with limited reach, paid promotion costs continue to rise, and buyers trust people far more than brands.

The good news? Your employees already have credibility, relationships, and reach.

Our Employee Advocacy on LinkedIn Guide shows you how to turn everyday employee activity into a scalable, measurable growth channel for your B2B brand.

This practical guide is designed for B2B marketers who want more than vanity metrics. It breaks down how employee advocacy actually works, why it consistently outperforms brand-only social strategies, and how to build a program employees want to participate in.

Inside the guide, you'll learn:

• Why employee-shared content generates significantly higher reach and engagement than brand posts
• How LinkedIn's algorithm favors personal profiles and how to use that to your advantage
• What motivates employees to share (and what silently blocks participation)
• How to build an employee advocacy program step by step, from leadership buy-in to long-term adoption
• What types of content employees are most likely to share-and how to keep it authentic
• How to measure real business impact, including engagement, traffic, and pipeline influence

This isn't theory or generic social media advice. The guide is packed with proven best practices, real-world insights, and actionable steps you can apply immediately-whether you're launching your first advocacy initiative or scaling an existing one.

Employee advocacy doesn't just amplify your content. It humanizes your brand, builds trust with buyers, strengthens employer branding, and extends your reach far beyond what paid or organic brand channels can achieve on their own. When employees share genuine perspectives, your message travels further and resonates more deeply.

If you're looking to increase LinkedIn visibility, build trust with decision-makers, and turn employee voices into measurable business impact, this guide is your starting point.

Empower your employees, and watch your LinkedIn presence grow, one authentic share at a time.

Ready to turn employee LinkedIn activity into measurable business impact?
Talk to an expert to build an employee advocacy strategy tailored to your B2B organization, or book a demo to see how the right platform simplifies scaling employee sharing.