How to get employees to share on LinkedIn

Build a scalable, low-effort employee advocacy program that drives real B2B results

Getting employees to share company content on LinkedIn shouldn't feel like pulling teeth. But for many B2B teams, it still is.

Employees care about your brand. But they care even more about their personal credibility. Without clear guidance and the right support, even your most engaged team members hesitate to post.

This guide explains why that happens and how to fix it.

In this guide, you'll learn:

• Why employee silence is not apathy but friction
• What really stops employees from sharing, even when they believe in your brand
• How to align employee sharing with personal goals and not just company KPIs
• The role of LinkedIn's algorithm and why employee posts drive more engagement than company pages
• How to build a scalable program that removes friction and encourages natural participation

Designed specifically for B2B marketing and social media leaders, this guide draws on the latest research on employee-generated content, behavior change, and social media algorithms.

If your employee advocacy program relies on Slack reminders or email nudges, it's time for an upgrade.

You'll discover:

• What types of content employees actually want to share
• How to create an employee advocacy workflow that fits into daily routines
• Why recognition and not rewards drive sustainable participation
• What metrics matter when proving ROI to leadership

If you're ready to make employee sharing a consistent and scalable part of your B2B marketing strategy, this guide is your starting point.

Download the full guide now and learn how to turn employee voices into your most powerful social media asset.

Download the guide