From expertise to influence - Unlocking the power of employee advocacy for professional services

Elevate your firm's reputation by transforming your experts into trusted voices in the industry with our guide, From Expertise to Influence: Unlocking the Power of Employee Advocacy for Professional Services. Discover how engaging your top talent on social media can amplify your brand's authority and establish unparalleled client trust.

Why download the guide?

1. Learn how to empower specialized experts to boost brand credibility through their social presence.

2. Discover strategies for engaging your expert employees to build their professional network on LinkedIn, share their knowledge, and elevate brand authority.

3. Identify actionable steps to develop a sustainable and impactful advocacy program.

What is employee advocacy?

Employee advocacy is when employees promote their company's brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.

How Oktopost powers employee advocacy

Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.

Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.

With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.