eBook

Building an irresistible employer brand

By submitting this form, you consent to allow Oktopost to store and process your personal information as described in our privacy policy.

Bridging Marketing and HR- Building an Irresistible Employer Brand Through Social Media Advocacy

This guide will provide Marketing and HR leaders with actionable steps to collaborate on building a strong employer brand using social media, employee advocacy programs, and referral-based hiring.

This process effectively demonstrates how to use LinkedIn, X, Instagram, TikTok, and Facebook.

You'll Learn:

  1. The secret ingredients to elevate your employer brand (employee advocacy and referral-based hiring)

  2. How to use corporate social media channels for employer branding

  3. What are the platform-specific content strategies you need to use for building employer brand on social

What is employee advocacy?

Employee advocacy is when employees promote their company's brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.

How Oktopost powers employee advocacy

Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.

Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.

With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.