Content marketing has come a long way since the days of soap operas. As modern-day marketers continue to embrace new strategies, they often find themselves at a loss when trying to master various digital channels. Without fully understanding how to leverage digital content, a marketer will ultimately fail to keep up with the competition.
Content marketing is not a new strategy. In fact, it's one of the oldest forms of marketing that exists. However, the content marketing of today and that of yesteryear are two completely different monsters.
With the advent of the Internet and digital media, as well as the fading influence of traditional media channels, marketers have blazed an entirely new path towards their target markets.
The shift in paradigm witnessed by content marketing has also impacted the way in which people consume content and interact with brands. Digital channels such as email and social media have become key areas for consumer research, consumption, and interaction.
In this new world of content marketing, blog posts, white papers, webinars, case studies, and testimonials have replaced the traditional marketing tactics that used to dominate the field. With the changing winds of marketing tactics also comes a set of different resources, tools, and assets utilized by marketers to practice their trade.
As new marketing tactics continue to develop, marketers must fully grasp their inner workings.
If you're interested in finally wrapping your head around the modern content marketing, download this comprehensive eBook and learn how to leverage the newest digital content marketing strategies for your company. Don't live in the dark anymore; it's time to gain actionable advice on how to fully leverage different types of content to maximize your marketing efforts.
Aspects of content marketing covered in the eBook include: