Content Marketing has come a long way since the days of soap operas. As modern day marketers continue to embrace new strategies, they often find themselves at a loss when trying to master various digital channels. Without fully understanding how to leverage digital content, a marketer will ultimately fail to keep up with the competition.
Content marketing is not a new strategy. In fact, it's one of the oldest forms of marketing that exists. However, the content marketing of today and that of yesteryear are two completely different monsters. White papers, blog posts, e-mail campaigns, social media posts, case studies, and other types of content are now the norm.
As new marketing tactics continue to develop, marketers must fully grasp their inner workings.
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Aspects of content marketing covered in the eBook include:
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