eBook

5 Tools for Smart Social Media Marketing

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This guide provides a brief overview of five of Oktopost's features that our customers love.

These tools help B2B marketers stay productive and secure on social media, zoom in on their social media strategy and prove ROI, generate demand and connect social analytics to broader marketing objectives.

We always say that Oktopost is the only social media management platform architected for B2B.

Why is that the case?

With Oktopost, you can manage social content at scale, track valuable business metrics, and integrate social data with your entire marketing ecosystem to enhance lead generation and customer experience.

In this guide, we will talk about Oktopost's powerful tools that allow B2B marketers to do their work in a smarter way: learn from their own success and amplify it; schedule large volumes of social media content in a matter of minutes; turn social audiences into leads, prospects, and customers; seamlessly connect social analytics to BI; mitigate reputation risks and more.

Download now to learn more about these 5 Oktopost features:

  • Customizable UTM parameters
  • The Autoposter
  • Tracking contacts and accounts
  • Scheduled Exports
  • Banned Keywords

2. Social media management

What is social media management?

Social media management involves creating, publishing, and analyzing content across platforms to build brand awareness and foster engagement. In the B2B space, it also means aligning social efforts with broader marketing goals and revenue impact.

Oktopost's approach to B2B social media management
Oktopost is purpose-built to meet the complex needs of B2B marketing teams. It enables efficient planning and publishing with tools for content scheduling, approval workflows, and multi-profile management- all while ensuring governance and compliance across teams and regions.

The platform also connects social media activities with your marketing automation and CRM systems, allowing you to measure the real business impact. Track engagement metrics, identify top-performing content, and understand how social interactions contribute to pipeline and revenue.

By providing B2B marketers with complete visibility and control, Oktopost enables teams to streamline operations, scale content, and directly tie social media to marketing performance.