Your guide to becoming a top employee advocate on social media
Employee advocacy helps amplify the reach of company content through employees' personal social networks, fostering a positive company culture in which employees are proud to represent their organization.
Beyond sharing corporate content, employee advocacy allows you to gain more knowledge, expand your professional network, and foster strategic relationships.
Regardless of your role or department, being a social advocate offers numerous valuable, long-term benefits, including becoming an expert in your own network and building connections with other thought leaders.
78% of salespeople who utilize social media as part of their sales techniques outperform their peers. Empowering your network, including leads and customers, with great content paves the way for personal connections and even more qualified leads. Same goes for HR: 44.5% of job seekers are more likely to apply to a position when the post is shared by a familiar face.
Whether you're already participating in an employee advocacy program or just getting started, this guide offers valuable insights and practical tips to help you take your advocacy to the next level and become a true thought leader.
Download this eBook to learn:
- What is employee advocacy
- Why is employee advocacy important
- What's in it for you as an employee advocate
- Getting started with Oktopost's employee advocacy tool
- Tips & tricks to lead a social advocacy program
What is employee advocacy?
Employee advocacy is when employees promote their company's brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.
How Oktopost powers employee advocacy
Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.
Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.
With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.