eBook

The Official Guide to Launching an Employee Advocacy Program

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When establishing a social media presence, every like, click, or conversion is of the essence. But your own corporate accounts - be it on Facebook, Twitter, or LinkedIn - may not be able to do all the heavy lifting.

In the digital age, 42% of B2B buyers distrust brands - and their distrust is growing stronger and stronger every day. So how do you get your message out there? Surprisingly, your biggest form of support may come from your employees.

Each employee has his or her own network, which is not only made up of family and friends but also former colleagues, customers or prospects, and generally speaking, like-minded professionals.

In other words, your employees are the underlying foundation for humanizing your brand voice and making waves on social media. And the best part is, employee advocacy typically emerges from the bottom-up, where 50% of employees actively post messages, pictures or videos on social media about their company. So all you have to do is seize the opportunity.

Launching an employee advocacy program is a powerful way to amplify your company's social reach while positioning employees as thought leaders.

This guide will take you step-by-step through the process of creating an employee advocacy strategy as well as scaling and measuring your program's success.

Download now to learn:

  • Step 1. Outline your program strategy
  • Step 2. Choose your initial advocates
  • Step 3. Gain employee buy-in
  • Step 4. Launch your program
  • Step 5. Measure program results
  • Step 6. Maximize employee engagement
  • Step 7. Get started with Oktopost

What is employee advocacy?

Employee advocacy is when employees promote their company's brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.

How Oktopost powers employee advocacy

Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.

Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.

With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.