When establishing a social media presence, every like, click, or conversion is of the essence. But your own corporate accounts – be it on Facebook, Twitter, or LinkedIn – may not be able to do all the heavy lifting.
In the digital age, 42% of B2B buyers distrust brands – and their distrust is growing stronger and stronger every day. So how do you get your message out there? Surprisingly, your biggest form of support may come from your employees.
Each employee has his or her own network, which is not only made up of family and friends but also former colleagues, customers or prospects, and generally speaking, like-minded professionals.
In other words, your employees are the underlying foundation for humanizing your brand voice and making waves on social media. And the best part is, employee advocacy typically emerges from the bottom-up, where 50% of employees actively post messages, pictures or videos on social media about their company. So all you have to do is seize the opportunity.
Launching an employee advocacy program is a powerful way to amplify your company's social reach while positioning employees as thought leaders.
This guide will take you step-by-step through the process of creating an employee advocacy strategy as well as scaling and measuring your program's success.
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