eBook

The marketing intelligence playbook: Merging social and content intelligence for a competitive edge

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Content marketing intelligence will help you decode competitor strategies and drive proactive B2B moves.

In B2B marketing, staying ahead of the competition requires more than simply reacting to trends. This playbook combines social listening with content intelligence to uncover your competitors' strategies, make smarter decisions, and drive proactive, results-focused marketing moves.

Get a free copy of this guide to:

  1. Discover how to track competitor messaging across key sources like blogs, social media, and email campaigns to uncover their strategies.

  2. Learn how social listening and content intelligence work together to provide a complete, actionable view of your competitors' activities and market sentiment.

  3. Gain insights into AI-powered tools that automate competitor analysis, so you can act quickly on trends, messaging shifts, and emerging opportunities.

What is Marketing Intelligence in B2B?

Marketing Intelligence is the strategic process of collecting, analyzing, and interpreting data about competitors' content, messaging, and campaigns to inform smarter marketing decisions. In B2B, it goes beyond surface-level analytics, enabling marketers to uncover how competitors position their products, which narratives resonate with their target audiences, and what strategic moves they're making in real-time. With Marketing Intelligence, you can build differentiated messaging, refine go-to-market strategies, and better align content to business goals.

At Oktopost, our Marketing Intelligence solution is purpose-built for B2B companies. It continuously monitors and interprets competitors' content and brand positioning across social media, blogs, and other owned channels. Instead of merely tracking keywords or mentions, Oktopost helps B2B marketers understand how strategies unfold, what competitors are saying, how often, and what's changing.

Integrated with your social media and content workflows, Oktopost transforms Marketing Intelligence into an active advantage. You'll gain clarity on content trends, identify whitespace opportunities, and ensure your messaging cuts through the noise. The result? Better campaigns, stronger differentiation, and more impactful B2B marketing. Discover how Oktopost enables marketing leaders to stay ahead, respond more quickly, and drive strategy with confidence through real-time, contextual insights.