The modern manufacturing marketing playbook
How leading manufacturing organizations influence buying committees before sales get involved
Manufacturing buyers now complete 60% or more of their buying journey before ever filling out a form or speaking to sales.
During that time, buying committees conduct independent research, compare suppliers, and align internally. If your brand is not visible where that research happens, it is effectively invisible when decisions are made.
This playbook shows how modern manufacturing organizations adapt to this reality. It explains how digital marketing, social media, and employee advocacy work together to influence buyers earlier, build trust in long sales cycles, and support revenue outcomes without disrupting established sales relationships.
Download the guide to learn how leading manufacturers shape decisions before sales get involved.
What you'll learn in this guide
- How manufacturing buyer behavior has changed, and why marketing now influences revenue earlier than ever
- Where manufacturing brands win or lose attention across search, social, and professional networks
- The role social media plays in complex, long-cycle manufacturing sales
- How employee advocacy turns engineers, sales, and leaders into trusted voices
- What manufacturing leaders should actually measure beyond reach and engagement
- A practical roadmap for scaling modern manufacturing marketing across regions and business units
Who this guide is designed for
- CMOs and VPs of Marketing
- Commercial and revenue leaders
- Marketing directors and digital marketing leaders
- Social media and communications managers
- Manufacturing organizations with long sales cycles and complex buying committees
Manufacturing organizations operate in risk-averse, highly competitive markets. This guide draws on established B2B research, real manufacturing examples, and Oktopost's experience working with global manufacturing brands to provide a practical, realistic approach to modern marketing.
Get the guide
Influence buying committees earlier. Build trust before sales get involved. Align marketing and revenue around modern buyer behavior.