A short guide to a successful employee advocacy program

Unlock the power of employee advocacy to amplify your brand's reach and engagement.

This guide provides a step-by-step framework to help you build and execute a high-impact employee advocacy program. Learn how to activate the right advocates, provide them with shareable content, and measure success to maximize your program-s impact.

Why download this guide?

Proven Strategies for Success - Get a structured approach to launching and scaling an advocacy program that delivers results.

Expand your brand's reach & engagement - Learn how employee-shared content drives 24x more reshares than brand posts.

Track performance & optimize ROI - Discover how to measure success with key social media and business metrics.

Download now to build an advocacy program that transforms your brand's social presence!

What is employee advocacy?

Employee advocacy is when employees promote their company's brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.

How Oktopost powers employee advocacy

Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.

Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.

With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.