The B2B Marketer's Guide to Employee Advocacy
When it comes to social media, your employees collectively have 10 times more followers than your corporate profiles, which works out to a significantly wider reach. That alone is a strong argument for adding employee advocacy to your social marketing strategy. But there is so much more.
This guide offers an overview of employee advocacy best practices for B2B. We bring you insights on how your organization can benefit from employee advocacy, how to pilot and kick off your own employee advocacy program, and how to maximize the outcomes.
Based on Oktopost's experience helping hundreds of B2B marketing teams get social advocacy up and running in their organizations, this guide also provides a few tips and tricks on how to increase adoption, participation, and engagement.
Download this eBook to learn:
- What Is Employee Advocacy and Why Should You Care?
- How to Launch Your Employee Advocacy Program in 5 Easy Steps
- How to Define Your Employee Advocacy KPIs
- How to Get Your Employees to Share More Content
- How to Maximize Your Employee Advocacy ROI
- How to Choose an Employee Advocacy Platform
What is employee advocacy?
Employee advocacy is when employees promote their company's brand by sharing content through their personal social media channels. In B2B, authentic outreach enhances trust, reach, and engagement, particularly on platforms like LinkedIn.
How Oktopost powers employee advocacy
Oktopost makes it easy for B2B organizations to scale employee advocacy programs with confidence. The platform helps marketing teams curate shareable content, encourage participation, and track performance in real time. Employees get a simple way to post engaging content that reflects their voice, while marketing retains control over brand consistency.
Gamification features, leaderboards, and engagement analytics help boost internal participation and spotlight your top brand advocates. All of this integrates seamlessly with marketing automation and CRM systems, connecting advocacy efforts directly to business results.
With Oktopost, you can turn your team into a trusted extension of your brand, growing visibility, credibility, and influence across your target market.