eBook

The State of B2B Social Media Marketing Report

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To understand the true value of social media for today's B2B organizations, we talked to CMOs at a wide range of companies across the globe. The results of our survey shone a light into the state of B2B social media marketing today, highlighting how it has become a top item on the roadmap for B2B organizations.

Why B2B marketers need to integrate social media with their tech stack

In the world of B2B marketing, social media is no longer just about likes and shares,it's a strategic channel that drives tangible business outcomes. Yet many organizations still treat social media as a siloed effort, disconnected from the rest of their marketing operations. That's a missed opportunity.

By integrating your social media platform with your marketing automation and broader tech stack, which includes CRM, email, lead scoring, and analytics, you gain complete visibility into how social engagement influences the buyer's journey. This connection enables marketing teams to track the actual impact of social content on lead generation, nurture flows, pipeline acceleration, and ultimately, revenue.

When appropriately integrated, social data becomes a valuable part of your attribution modeling. You can identify which campaigns, posts, or even advocates are driving high-intent traffic. This insight allows for smarter budget allocation, more personalized nurturing strategies, and more informed content planning.

You'll also be able to build a stronger closed-loop reporting system. Instead of guessing which social activities contribute to MQLs or SQLs, you'll have the data to prove it. That makes social media a measurable, ROI-driven component of your GTM strategy, not just a tool for brand awareness. In today's data-driven environment, B2B marketers need to connect every channel. Integrating your social platform with your tech stack isn't just about convenience,it's about turning engagement into tangible marketing success.

Download The State of B2B Social Media Marketing Report to learn about these and other key findings from our CMO Survey:

  • The top growing B2B marketing channels today
  • The priority of B2B marketing investments for 2022
  • How social media helps B2B organizations to improve customer experience
  • Best performing social media marketing initiatives