5 Practical Ways to Use Social Listening for B2B Marketers
When the public speaks, you have to listen.
Social listening goes further than social monitoring - it's taking the context of conversations happening on social media, then analyzing and acting upon them. Many brands don't know where to go with social listening, or how to apply it practically to their own social accounts - meaning they're leaving opportunities for acquisition and retention on the table.
Are you using social listening to its full potential?
Join Whitney Blankenship, Senior Content Marketing Manager for Oktopost, and Jen Gutman, Director of Customer Experience Marketing, as they cover the most practical use-cases of social listening, and give you tips for applying these strategies to your own customer acquisition and retention tactics.
What is Social Listening?
Social listening is the process of monitoring conversations across social media to understand what customers, prospects, and competitors are saying. For B2B companies, it's a strategic way to gather feedback, track sentiment, and stay ahead of market shifts.
Social listening with Oktopost
Oktopost brings advanced social listening to B2B teams so you can track relevant keywords, brand mentions, competitor activity, and emerging trends across all major platforms. By listening to what matters, you can uncover customer needs, identify opportunities, and protect your brand's reputation. This functionality is seamlessly integrated with Oktopost's broader social media management platform, allowing marketing, sales, and support teams to act on insights in real-time. Whether it's responding to customer feedback, gathering competitive intelligence, or adapting messaging based on market sentiment, Oktopost equips your team to make smarter, faster decisions.
Social listening isn't just about monitoring—it's about strategy. Oktopost turns data into context, enabling B2B organizations to stay informed, responsive, and customer-focused.
Speakers
Jen Gutman
Director of CX Marketing, Oktopost