Webinar
How to use analytics to prove the impact of B2B social
In B2B social, likes and followers are nice, but alone they won't cut it.
Today's marketing leaders expect social media teams to tie their efforts directly to revenue, lead generation, and business impact. But how do you prove the real value of your organic social strategy?
Join us as we break down the essential strategies, metrics, and reporting tactics needed to showcase social media's role in driving business success.
You'll learn:
- The key social media metrics every B2B marketer should track
- How to tie your organic social efforts to revenue
- Best practices for making sense of social data and using it to refine your strategy
- How to present social media analytics in a way that earns leadership buy-in
- How analytics can help you increase advocacy adoption
Speakers
Matt Churchill
Social Media & Content Manager, AVEVA