From the Experts: Approaching ABM in Our 20s

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There's a lot of hype around account-based marketing, and rightfully so. When done right, it can lead to huge successes for the organization. But account-based marketing is not a new concept, and whether you've implemented a strategy dedicated to it or not, it's likely that you are doing ABM in one form or another.

In our seventh episode of our "From the Experts" series, Shanie Zimerman, Head of Strategic Partners at Oktopost and Colin Day, Managing Director, EMEA at Oktopost are excited to host Jason Widup, VP Marketing at Metadata, to understand:

  • How every organization can benefit from an ABM strategy
  • How to unify data across all channels
  • How to attribute all of the different touchpoints
  • ABM tactics that have proven success

If you can't make it, don't worry - register anyway, so we can send you the recording.


Shanie Zimerman

Shanie Zimerman

Head of Strategic Partners, Oktopost
Colin Day

Colin Day

Managing Director, EMEA, Oktopost
Jason Widup

Jason Widup

VP Marketing, Metadata