How to Chisel a Strategy Out of Stone
No one could have predicted how social media would change the way businesses buy and sell to each other twenty years ago. It stands to reason that sales and marketing-- the most sociable aspects of a business-- should find a comfortable home on social media. However, it's taken a long time for B2B to embrace the power of social media.
While B2B branding has had a reputation for being boring-- the importance of B2B social media can't be downplayed any longer. The continued growth of social media platforms and their significance in the buying process will only accelerate as Millennials become dominant B2B buyers-- a trend further accelerated by the dramatic increase in digital adoption during the Covid-19 Pandemic.
If you fear your social media presence is stagnant, or you could be doing more to create a social media masterpiece- we are here to help!
In this webinar, "The Art of B2B Social Media: How to Chisel a Strategy Out of Stone", we're going to walk through pointers on sculpting social media masterpiece for your brand.
You'll discover how to:
- Learn and adapt your social strategy over time
- Know your why's and make people care
- Create a social media masterpiece unique to your brand
Speakers
Jennifer Gutman
Director of Social Strategy, Oktopost