Competitive B2B content with Marketing Intelligence
Keeping tabs on competitors is time-consuming, tedious, and, if we're being honest, sometimes just plain painful.
You're managing writers, juggling editorial calendars, and aligning content with constantly shifting priorities. Yet, the industry isn't slowing down around you. It's moving fast, and maintaining a competitive edge isn't optional.
Join us for a conversation with marketing leaders who've spent decades working in B2B to learn how to turn competitor messaging insights into opportunities that ensure your content stands out and not only keeps you competitive, but ahead.
We're not just talking theory. Our guests will even take on a live challenge using our new Marketing Intelligence product, so you can see just how easy it is to outshine your competition.
You'll learn:
- Why keeping up with competitive messaging and positioning is harder than ever, and how you can do it effortlessly
- How to spot and act on early signs that hint a competitor is shifting strategy
- The biggest frustrations B2B brands face when trying to track competitor content and how to fix them
Speakers
Jennifer Gutman
Director of Customer Marketing, Oktopost