Competitive B2B content with Marketing Intelligence
Keeping tabs on competitors is time-consuming, tedious, and, if we're being honest, sometimes just plain painful.
You're managing writers, juggling editorial calendars, and aligning content with constantly shifting priorities. Yet, the industry isn't slowing down around you. It's moving fast, and maintaining a competitive edge isn't optional.
Join us for a conversation with marketing leaders who've spent decades working in B2B to learn how to turn competitor messaging insights into opportunities that ensure your content stands out and not only keeps you competitive, but ahead.
We're not just talking theory. Our guests will even take on a live challenge using our new Marketing Intelligence product, so you can see just how easy it is to outshine your competition.
You'll learn:
- Why keeping up with competitive messaging and positioning is harder than ever, and how you can do it effortlessly
- How to spot and act on early signs that hint a competitor is shifting strategy
- The biggest frustrations B2B brands face when trying to track competitor content and how to fix them
What is Marketing Intelligence in B2B?
Marketing Intelligence is the strategic process of collecting, analyzing, and interpreting data about competitors' content, messaging, and campaigns to inform smarter marketing decisions. In B2B, it goes beyond surface-level analytics, enabling marketers to uncover how competitors position their products, which narratives resonate with their target audiences, and what strategic moves they're making in real-time. With Marketing Intelligence, you can build differentiated messaging, refine go-to-market strategies, and better align content to business goals.
At Oktopost, our Marketing Intelligence solution is purpose-built for B2B companies. It continuously monitors and interprets competitors' content and brand positioning across social media, blogs, and other owned channels. Instead of merely tracking keywords or mentions, Oktopost helps B2B marketers understand how strategies unfold, what competitors are saying, how often, and what's changing.
Integrated with your social media and content workflows, Oktopost transforms Marketing Intelligence into an active advantage. You'll gain clarity on content trends, identify whitespace opportunities, and ensure your messaging cuts through the noise. The result? Better campaigns, stronger differentiation, and more impactful B2B marketing. Discover how Oktopost enables marketing leaders to stay ahead, respond more quickly, and drive strategy with confidence through real-time, contextual insights.
Speakers
Jennifer Gutman
Director of Customer Marketing, Oktopost