B2B Marketing: Unlocking the Secrets of Consumer Behavior

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Do you know why more people prefer Coca-Cola over Pepsi? Or why Apple outsells Dell? Whether you're a B2B marketer, a B2C marketer or both, the answers to these questions may surprise you.

In this webinar, Jamie Turner, a co-author of How to Make Money with Social Media and Go Mobile, unraveled the secrets behind what makes people buy certain products and how it can help drive your B2B marketing.

Jamie Turner is the CEO and Founder of the 60 Second Marketer and 60 Second Communications. The 60 Second Marketer is a marketing website that provides tools, tips, and techniques for hundreds of thousands of marketers around the globe. If you're looking for news and information about the science of marketing, 60 Second Marketer is the right place.

Jamie is an internationally-recognized author, network TV news contributor. He has been profiled in the world's best-selling marketing textbook and is a regular guest on CNN, CNBC and HLN on the topics of social media, mobile marketing and consumer behavior. He speaks at trade shows and corporations around the globe and is known for his fun and interactive presentations.

If you're interested in learning how to use consumer behavior secrets to get people to buy more of your B2B products and services, watch this fact-filled presentation by one of the nation's leading marketers.


  • Use the Power of Your Brand to Drive Conversions and Revenues
  • Leverage B2C Case Studies to Grow Your B2B Business
  • Use Consumer Behavior Secrets to Improve Your Marketing ROI
  • Avoid the Fate of the Many B2B Marketing Campaigns that Fail


Jamie Turner

Jamie Turner

Founder of The 60 Second Marketer and 60 Second Communications