Social media is always changing - it can be difficult to keep up with ever-changing algorithms and best practices. What's more, the rules change depending on your target audience, geography, and brand.
So how do you keep up? Do you jump on each passing trend?
Regardless of algorithm changes, there are certain best practices you can follow to create a B2B social strategy that will stand the test of time. Join Olivia Messina, Social Media Manager for Oktopost, and Whitney Blankenship, Senior Content Marketing Manager at Oktopost, for the B2B social basics breakdown you didn't know you needed.
What you'll learn: