Back to Basics: Your Social Media Questions Answered

By submitting this form, you consent to allow Oktopost to store and process your personal information as described in our privacy policy.

Social media is always changing - it can be difficult to keep up with ever-changing algorithms and best practices. What's more, the rules change depending on your target audience, geography, and brand.

So how do you keep up? Do you jump on each passing trend?

Regardless of algorithm changes, there are certain best practices you can follow to create a B2B social strategy that will stand the test of time. Join Olivia Messina, Social Media Manager for Oktopost, and Whitney Blankenship, Senior Content Marketing Manager at Oktopost, for the B2B social basics breakdown you didn't know you needed.

What you'll learn:

  • How often you can publish on each network, and why
  • What content B2B brands should share on each network
  • How to better understand your audience (and deliver the content they want to see!)
  • How to foster and grow a community on social media


Whitney Blankenship

Whitney Blankenship

Senior Content Marketing Manager, Oktopost
Olivia Messina

Olivia Messina

Social Media and Community Manager, Oktopost