Back to Basics: Your Social Media Questions Answered
Social media is always changing - it can be difficult to keep up with ever-changing algorithms and best practices. What's more, the rules change depending on your target audience, geography, and brand.
So how do you keep up? Do you jump on each passing trend?
Regardless of algorithm changes, there are certain best practices you can follow to create a B2B social strategy that will stand the test of time. Join Olivia Messina, Social Media Manager for Oktopost, and Whitney Blankenship, Senior Content Marketing Manager at Oktopost, for the B2B social basics breakdown you didn't know you needed.
What you'll learn:
- How often you can publish on each network, and why
- What content B2B brands should share on each network
- How to better understand your audience (and deliver the content they want to see!)
- How to foster and grow a community on social media
What is social media management?
Social media management involves creating, publishing, and analyzing content across platforms to build brand awareness and foster engagement. In the B2B space, it also means aligning social efforts with broader marketing goals and revenue impact.
Oktopost's approach to B2B social media management
Oktopost is purpose-built to meet the complex needs of B2B marketing teams. It enables efficient planning and publishing with tools for content scheduling, approval workflows, and multi-profile management all while ensuring governance and compliance across teams and regions.
The platform also connects social media activities with your marketing automation and CRM systems, allowing you to measure the real business impact. Track engagement metrics, identify top-performing content, and understand how social interactions contribute to pipeline and revenue.
By providing B2B marketers with complete visibility and control, Oktopost enables teams to streamline operations, scale content, and directly tie social media to marketing performance
Speakers
Whitney Blankenship
Senior Content Marketing Manager, Oktopost